BroadNet SMS communication service is a user-friendly and most agreeable mode of communication. It is becoming an essential channel to target the customers with different channels of communication

1. International Bulk SMS Messaging
Service Provider
Why SMS Over Other Channels
of Communication?
_________________________________________________
BY BROADNET TECHNOLOGIES
“BroadNet SMS communication service is a user-friendly and
most agreeable mode of communication. It is becoming an
essential channel to target the customers.”

2. A short message service is a mode of
communication that can be used via mobile phone and
internet. There are many social media websites, text
message websites, and messaging apps to utilize the
service of sending and receiving messages.
Due to the emerging use of mobile phones and social
media, it has become one of the most used services
across the globe. According to the research, people
prefer to use SMS service to communicate as they find
it very easy and convenient to use.

3. The Power of Short Message Service (SMS)
An SMS is a very powerful tool that can be used to send
160 characters. This little communication mode is very
effective and used by any age group. It has some
radiant powers that convince everyone to go for it.
 Maximum usability: Almost everyone in this world
use a mobile phone that also increases the use of
SMS service.
 Maximum readability: The sent message is likely to
be read within minutes after sending.
 Most convenient: Sending and receiving a message
does not require any internet connection.

4. It is the most convenient mode of communication
and can be used anytime without any restrictions.
Benefits of Short Message Service over other
channels of communication
According to researchers, an SMS is read within three
to four minutes after being sent. SMS is one of the
fastest modes of communicating. It is essential as well
as beneficial for any type of business to keep their
customers informed and engaged. There are many
benefits of using short message service.
 Direct and Instant deliverability: One of the
biggest advantages of SMS is that it is

5. delivered to customers as soon as it is sent. A
message does not require an internet connection so
it takes no time in reaching to the recipient's inbox.
 Helps in Brand reinforcement: One of the most
important qualities of using the message as a
means of communication is that it keeps the
customers engage in the communication by
exchanging messages instantly. A customer can
inquire about anything in fast way. This is the only
fastest method of engaging customers and helps in
boosting the brand value.
 Deliver event-triggered engagement: Event-
triggered messages helps in engaging customers
according to their interest and value. Such
messages are sent by using a messaging tool to all
the customers at once in relation to the event.
 Highly Cost effective: SMS marketing is absolutely
cost efficient as it delivers an excellent return on
investment. More reliable customers are added to
the business by investing a small amount in SMS
marketing. Thus, delivering the business a high
return on investment.

6.  Solid Open rate: According to research, the
opening rate of an SMS is massive. More than 95
percent of the messages are read and
approximately 25% messages are read in an email.
The opening rate of an SMS is merely beatable by
any other channel of communication.
 Easy to set up: Any business can easily set up an
SMS marketing campaign by installing a messaging
tool. These tools are helpful in sending broadcast or
personalized messages to a large number of
customers in an effective way. The business can
efficiently evaluate messaging performance right
away that is in real time.
 Limited personal details required: SMS marketing
is an absolutely secure method as customers wish
to provide details according to them. Subscriber's
limited details do not affect the performance of
SMS marketing.
 Increased customer engagement: Because of fast
speed and instant delivery, communicating via SMS
is helpful in engaging customers more often.

7. Customers can exchange messages from the
business for a faster response.
 Support and Integration with other channels: SMS
is very effective and can easily fit with other
methods of communication. If you are using any
other channel you can also introduce SMS
communication mode for faster results. For
example, if a business is organizing an event for
marketing and sending invitations by email then
those invitations can also be sent via SMS for fast
and assured delivery. Also, event's feedback can be
asked from SMS for the quick response.
Types of Communication Channels:

8. There are following types of the communication
channel and each channel is comprised of its very own
features.
 Personal: In the personal channel, the
communication is limited to the less number of
people. It is a direct channel of communication that
facilitates the interaction between the two people.
 Interpersonal: This channel enables communication
between senders to a large number of receivers.
Though personalization of the message is not
performed in this channel it is possible to adjust the
message according to the receiver. Radio and
television are the interpersonal modes of
communication.
 Interactive: Communication channel that enables a
wide coverage is known as the interactive channel.
Social media is an example.
Reasons that support SMS communication:

9. Here are few questions that every business considers
before choosing a channel of communication. The
answers to these questions are enough reasons to
support SMS as a channel of communication.
 Question: Where do you spend most of your time?
Answer: Mobile phone
 Is the channel cost effective?
 Which channel is convenient for the target?
Since the target prefers mobile phone then business
should consider SMS as the mode of communication as
it is cost effective and most comfortable.

10. Why SMS is an effective communication channel?
SMS is an effective and efficient channel of
communication. The reasons are:
 Cost: Communication via SMS is much cheaper than
any other communication channel such as the
internet, telephone, radio etc. Even a new business
can bear the minimal charges of an SMS.
 Fast: It is one of the fastest modes that can deliver
the message directly to the target in real time.
 Higher ROI: SMS gives the highest return on
investment than other channels.

11.  Simple: Anyone can write a message and there is no
need to attain perfection for using SMS.
 Worldwide presence: Because there is no need for
internet in sending a message it can be used
globally and on any type of mobile phone.
If you are searching for Bulk SMS Service provider then
we [BroadNet Technologies] provides you best quality results at
affordable price. Contact us at : [info@broadnet.me]
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12. About the Author
BroadNet Technologies is an international leading
Business Messaging Solution Provider. It’s joined
the GSMA as an Associate Member also it has
been awarded certification to the ISO 27001:2013;
BroadNet Technologies has been a pioneer in the
use of SMS-messaging service across global
markets since 2003 thus widening its range of products and services to
include Bulk SMS, A2P SMS, HLR Lookup, SMSC Gateway, SMS Firewall,
Web Solutions, and Mobile Applications.
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Contact Now:
Company : BroadNet Technologies
Website : http://www.Broadnet.me/
Email-Id : info@broadnet.me
Address : Business Bay, Al Manara Tower, Dubai,
United Arab Emirates
Phone : 97144567768
Pin code : 411006
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Reference:
https://www.broadnet.me/blog/why-sms-over-other-channels-of-communicationquee