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London HUG - Do More With SMS For HubSpot

https://video.whitehat-seo.co.uk/london-hug-presentation-do-more 1.Insight on Sinch MessageMedia 2.Competition time 3.HubSpot Evolution 4.SMS for HubSpot & HubSpot SMS! 5.Why text messaging should get your attention 6.Use Cases 7.How to text like a pro 8.Resultsworth celebrating

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Do more with
SMS for HubSpot
Build strong connections without switching platforms. Add SMS &
MMS to your existing automations and nurture leads with ease.
NOVEMBER HUG 2024
1. Insight on Sinch MessageMedia
2. Competition time
3. HubSpot Evolution
4. SMS for HubSpot & HubSpot SMS!
5. Why text messaging should get your attention
6. Use Cases
7. How to text like a pro
8. Results worth celebrating
2
Highlights to come
3
We help businesses
across a wide range of
industries engage with
their customers…
… through our web portal,
API connections, mobile
platform and ecosystem
software partners…
… delivering a seamless,
turnkey, 2-way messaging
and engagement solution.
Who
we help.
What
we do.
How
we do it.
To help you grow your
business by helping you
educate acquire, convert,
retain your customers/
employees.
Why
we do it.
Educate Acquire
Convert Retain
Web Integrations
API Mobile
Finance
Social
services
Business
services
Government
Health
Retail
Media
Businesses
Hi Tara, your parcel is
coming today. Tap
below to track its
progress, or reply
‘LEAVE’ if you would
like us to leave this in
a safe place.
Leave
< Messages :
Thanks Tara, we will leave
the parcel in a safe place
and send you a delivery
confirmation. If we
cannot find a safe place,
we will leave you a
notification.
Your parcel has been
delivered.
TEXT
HUG + NAME + YEAR
TO
60030
4
Evolution
5
Reporting
Data
CRM
System
Expertise
Optimisation
We didn’t forget…
6
1-1 sending
Contact workflows
Deal workflows
Service Hub integration
Reporting

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London HUG - Do More With SMS For HubSpot

  • 1. Do more with SMS for HubSpot Build strong connections without switching platforms. Add SMS & MMS to your existing automations and nurture leads with ease. NOVEMBER HUG 2024
  • 2. 1. Insight on Sinch MessageMedia 2. Competition time 3. HubSpot Evolution 4. SMS for HubSpot & HubSpot SMS! 5. Why text messaging should get your attention 6. Use Cases 7. How to text like a pro 8. Results worth celebrating 2 Highlights to come
  • 3. 3 We help businesses across a wide range of industries engage with their customers… … through our web portal, API connections, mobile platform and ecosystem software partners… … delivering a seamless, turnkey, 2-way messaging and engagement solution. Who we help. What we do. How we do it. To help you grow your business by helping you educate acquire, convert, retain your customers/ employees. Why we do it. Educate Acquire Convert Retain Web Integrations API Mobile Finance Social services Business services Government Health Retail Media Businesses Hi Tara, your parcel is coming today. Tap below to track its progress, or reply ‘LEAVE’ if you would like us to leave this in a safe place. Leave < Messages : Thanks Tara, we will leave the parcel in a safe place and send you a delivery confirmation. If we cannot find a safe place, we will leave you a notification. Your parcel has been delivered.
  • 4. TEXT HUG + NAME + YEAR TO 60030 4
  • 6. We didn’t forget… 6 1-1 sending Contact workflows Deal workflows Service Hub integration Reporting
  • 7. Why SMS (text messaging)? 7 Of customers said SMS is the best way for businesses to get their attention 50% SMS open rate 98% Engagement & CTR versus email 8x Of customers prefer business communication via text 36% Of customers respond within 5 minutes 80% Of customers want to be able to text back about customer service, shipping, and appointments 55% Almost *MessageMedia consumer research, December 2022
  • 8. Ways to use SMS 8 Billing and Payment Reminders Get paid on time when you send text reminders for upcoming bills and overdue payments. Use workflows to automatically send reminders. Appointment Reminders and Support No more no-shows. Enhance your end-to-end customer experience with confirmations and conversational text messaging. Delivery and Supply Chain Tracking Ensure your supply chain is up-to-date and keep customers in the loop with package tracking updates. Abandoned Cart Reminders Convert online visitors to shoppers. Set up abandoned cart automations, personalized campaigns and back-in-stock notifications. Marketing Campaigns Text campaigns help drive sales, retain existing customers, and grow your database. Feedback and Surveys Improve your business with customer feedback via surveys and proactively respond to customer issues with two-way messaging. New Business Enquiries Setup automated responses for improved customer experience or sales teams can use for efficient outreach Staff Communications Notify team members when system issues occur or when internal cases are updated
  • 9. SMS Bootcamp/ best practices 9 Sender IDs • Utilise business names for trust & outbound comms. • Numbers can be used for promoting 2-way conversations. • Consider the CTA based on the sender ID. Tracking & Analytics • Ensure delivery receipts are enabled • Include short trackable links (STLs) for measuring engagement & campaign effectiveness. Content • <160 characters is optimal for readability (and cost). • Emojis should be carefully considered to avoid • Leverage merge fields to personalise messages. • Ensure compliance by including opt-outs. Timing & Frequency • Afternoons yield the highest CTR & revenue (1-5pm). • Social sending helps to drive engagement and reduce opt-outs. • Decide between a one off or staggered send based on use case and likely impact. • Maintain channel integrity with considered comms.
  • 10. Results as good as the wine 10 https://www.hubspot.com/case-studies/vinomofo
  • 12. 12 Confidential Material – not for distribution outside MessageMedia.
  • 13. 13 Confidential Material – not for distribution outside MessageMedia.
  • 14. 14 Confidential Material – not for distribution outside MessageMedia.
  • 15. 15 Confidential Material – not for distribution outside MessageMedia.
  • 16. 16 Confidential Material – not for distribution outside MessageMedia.
  • 17. 17 Confidential Material – not for distribution outside MessageMedia.
  • 18. 18 Confidential Material – not for distribution outside MessageMedia.
  • 19. 19 Confidential Material – not for distribution outside MessageMedia.
  • 20. 20 Confidential Material – not for distribution outside MessageMedia.
  • 21. 21 Confidential Material – not for distribution outside MessageMedia.
  • 22. 22 Confidential Material – not for distribution outside MessageMedia.
  • 23. 23 Confidential Material – not for distribution outside MessageMedia.