How effective is the combination of your main product and ancillary task?

1. Evaluation Question 2
How effective is the combination of your main
product and ancillary texts?

2. When creating the digipack to
accompany our music video I had to
ensure that all links between products
and genre were consistent. I conducted
research, which has been logged in
previous blog posts. The artist of which
I am promoting fits the genre of ‘indie
pop’, subsequently I researched other
existing indie pop artists and their
existing products.

3. • I found a series of reoccurring qualities and symbols,
these included:
• ·Not including the artist face as the most important
feature – when researching behind this I found that the
indie pop genre puts more focus on to the promotion of
the artists music as that is what they value most
important rather than self-brand.
• ·Neutral analogous colours – this contrasts to pop
artists who commonly use bright, primary colours.
• ·A significant font that creates a logo

4. To create my digipack I first had to pick
the images to use. I conducted the
photoshoot for the digipak on the same day
as filming. I chose do this as it would
ensure that continuity between the artists’
appearance and the landscape of the shoot
in terms of lighting and weather would be
of maximum quality.

5. A slight problem we occurred was that after our first filming
session we required more footage. More filming caused a high
risk for a lack of continuity; however we worked to avoid this.
Before choosing a day for a second filming shoot we checked the
weather to ensure that there were similar lighting and weather
conditions for a second shoot. Similarly, we watched existing
footage and mate notes of props and poignant features of the
clips, we then contacted our actors and transferred the list to them
to ensure that they appeared to be exactly the same in the second
lot of filming. We took the same approach to filming as we did
the first time as we thought that this was successful, beforehand
we made a list of shots that we had to include to eliminate the
possibility of a third shoot. Overall, I think that the continuity
between imagery throughout the products is consistent.

6. In terms of editing, post-production software was used in both ancillary tasks
and the main task. Editing the images for the digipack and was quite vast
therefore I had to ensure that I made note of the process I took so that I could
apply this to all images used in the task. I used filters that gave the images a
warming tone which links to similar products in the genre. Regarding colours,
I chose to use more muted, natural colour tones including green, brown, black,
white and blue. In contrast, had I used bright, vivid colours such as pink and
yellow this wouldn’t have fit the genre style. Instead, I decided to enhance the
natural colours that were captured in the shot to make the key features such as
the grass and the guitar more enhanced. Similarly, the shoot for the digipack
imagery was captured on the same day as the filming, I made this decision to
ensure that continuity of imagery was at its highest level. In terms of fonts, I
decided to create my own font that isn’t default to Photoshop, this meant it
would create a unique logo for our artist title. To do this, I used a font
generator online that allowed you to choose different styles and combine these
together to create a unique font. I chose a slightly rustic, hand writing style
font as this links to features of the indie pop genre. This then transfers to be
the main font of the digipack. The font to display the artists name ‘Will Fraser’
then creates a recognizable logo. In terms of audience, they will then be able
to recognize this as the distinct font of the artist. This title was used on both
the digipack and album poster to promote Will Fraser’s identity.

7. Throughout the digipack and the video the guitar becomes a
recognizable symbol for the artist. Linking to the genre, the
artists own image and face isn’t always heavily focused on.
Therefore the guitar becomes one of the strongest links to be
recognized by the audience. The audience is able to recognize
the guitar as an icon that links to the artist due to its feature in
the music video, album poster and digipack. However, I
decided to use an image of the artist displaying their face on
the inside of the digipack as I think that it is important to allow
the audience to be exposed to the artist. As the indie pop genre
is most typically new, emerging artists they need to display
their face onto products to ensure that the audience can
recognize them, therefore enhance audience response, hype
and response.

8. Overall, I think that our products all have
sustainable links between them that relate to our
genre and representation.