The 2.0 Adoption Council introduction by Susan Scrupski @ Enterprise 2.0 Conference Boston, June 2010

1. A Community of Practitioners
June 2010
Engage. Evangelize. Empower.

2. Overview
The 2009 Enterprise 2.0
Conference in Boston was a
turning point for the Enterprise 2.0
community. For the first time, real
“internal evangelists” with real
needs and real challenges showed
up to discuss their experiences and
connect with other subject matter
experts in the hope of finding
solutions.
The 2.0 Adoption Council was
formed to provide a home for that Photo credit: Alex Dunne
on-going conversation.
Now, part of Dachis Group, we
celebrate our first birthday here at
Enterprise 2.0 Boston 2010
The 2.0 Adoption Council, 6/2010 (c)

3. Member Qualifications?
 Must be actively involved in a 2.0
adoption effort
 All levels, titles, departments,
LOBs
 Strategy and/or deployment
 Must work for a large company
(10,000+ employees)
 Some exceptions for well-known
companies
 Never less than 5K
 Only 2 Seats per Company
 Members must commit to
community participation and
respond to Council research
inquiries
3 The 2.0 Adoption Council, 6/2010 (c)

4. Online Community
 Discussion/Sharing takes
place on the Jive SBS
platform and Yammer
 Currently, 132 members
 Majority of the members
are either Active or
Partially Active
 New content everyday
 Members required to
participate minimum of one
hour a week.
4 The 2.0 Adoption Council, 6/2010 (c)

5. Sample Titles in the Council
5 The 2.0 Adoption Council, 6/2010 (c)

6. Sample Members
6 The 2.0 Adoption Council, 6/2010 (c)

7. Why a Practitioner Workshop?
 Seeing is believing
 Members are on the front
lines of 2.0 Adoption
 Seen it all
 Heard it all
 Doing it all
 Regardless of where you
on the adoption spectrum,
you will learn something
today
The 2.0 Adoption Council, 6/2010 (c)

8. Morning Workshop Agenda
Monday, June 14, 2010
Time Title/Speaker
8:30 am Welcome
Susan Scrupski
8:45 am Enterprise 2.0 Black Belt Workshop: Learn from the Vanguard
•Business Case Jus7fica7on – Ge<ng it sold
•Planning – Structure ‐ Staffing – Policy – Mi7ga7on and Response Planning
•Adop7on ‐ Making E20 part of your organiza7onal fabric
Speakers
Megan Murray, Community Manager/Project Coordinator, Booz Allen Hamilton
Jamie Pappas, E2.0 & Social Media Strategist, Evangelist, and Community Manager, EMC Corp
Rawn Shah, Social SoVware Prac7ces Lead, IBM
10:00 am – Break
10:15 am
10:15 am – Enterprise 2.0 Black Belt Workshop: Learn from the Vanguard (cont’d)
11:45 am
11:45 am Lunch Break

9. Afternoon Workshop Agenda
Monday, June 14, 2010
Time Title/Speaker
1:00 pm AAernoon Welcome/IntroducCons
Claire Flanagan
1:05 pm – Community Roles and AdopCon Planning – A CriCcal Component of Org
1:45 pm
Change Management
Stan Garfield, Community Evangelist, Deloi_e
Luis Suarez, Knowledge Manager, Community Builder and Social SoVware Evangelist, IBM
1:45 pm – Measuring Success and Business Value – Metrics and Analysis
2:30 pm Ted Hopton, Wiki Community Manager, United Business Media
Donna Cuomo, Chief Informa7on Architect, The MITRE Corpora7on
2:30 pm – Break
2:45 pm
2:45 pm – PosiConing Social CollaboraCon Tools in the Enterprise – Not Another Tool
3:30 pm Bryce Williams, Social Media Consultant – IT, Eli Lilly
Richard Rashty, Global Collabora7on Architect, Schneider Electric
3:30 pm – MiCgaCng Real or Perceived Risks
4:15 pm Kevin Jones, Social Media & Network Strategist/Manager, NASA/MSFC
Bart Schu_e, Director, Web & Architecture, Saint‐Gobain