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Veolia Web20 Xavier Guepet

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Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement

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Veolia Web20 Xavier Guepet

  1. 1. Who are we ? Veolia Environnement: ‘The global benchmark in environmental services’ Contribute to the sustainable development of cities and regions through our expertise in Water, Waste, Energy, Transportation => a lot of sensitive subjects (water, environnement, waste, …) 336,000 employees in 72 countries (a lot of cultures) Document commercial non contractuel –Veolia Environnement Local authority clients (political…traditionally not the best ‘adopters’ of web 2.0) 2
  2. 2. Veolia Environnement and internet Veolia Environnement today it’s more than 300 websites all over the world More than 10 M unique visitors each month A need to reorganize each web site to the good target : B2B, B2C, “B2B2C” Find the right way to speak to all our clients and answer all Document commercial non contractuel –Veolia Environnement customer questions . 3
  3. 3. Web 2.0 for what and for who ? Need organizational capacity to react fast. Need correct information flows to react : identify experts who will be able to answer Need to have company culture & mindset to use => need a lot of of control Document commercial non contractuel –Veolia Environnement 4
  4. 4. Document commercial non contractuel –Veolia Environnement Our first step : our new intranet 1 6
  5. 5. Document commercial non contractuel –Veolia Environnement My office 7
  6. 6. Document commercial non contractuel –Veolia Environnement Communities 8
  7. 7. Document commercial non contractuel –Veolia Environnement www.humanurban.org Internet web 2.0 www.canyousea.com 9
  8. 8. What’s next Use web 2.0 to: Share our understanding of vision of cities and regions Promote awareness of Veolia Re-package and coordinate numerous communications content and initiatives Desired results: Create a better “digital footprint” and “thought leadership” position online Document commercial non contractuel –Veolia Environnement Animate networks with experts who contribute to our projects (video, interviews etc) Interaction and debate on the theme of the city and urban life 10
  9. 9. Thank you ! xavier.guepet@veolia.com Commuinication department Image and multimedia Document commercial non contractuel –Veolia Environnement 11

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