The Art of Blogging: A Guide to Becoming a Serious Blogger

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Advice on tips on how to take blogging to the next level to start seeing results from your efforts.

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  • Share story of what I did when I got serious about blogging. Moved content from Blogger to WP, purchased domain through Go Daddy and hosting through Surpass.
  • Share story of what I did when I got serious about blogging. Moved content from Blogger to WP, purchased domain through Go Daddy and hosting through Surpass.
  • Looking at keywords to see which ones are bringing people there, look at location in Google analytics, look at profiles of people commenting, poll your subscribers/readers to get more info
  • WordPress plugins allow you to manage a calendar within your dashboard.
  • CTA at the very top of each page, above the fold.
  • Another CTA at the bottom of each post.
  • Someone subscribes, they get sent to this custom page on my site.
  • Using Mail Chimp, they receive an email to confirm the subscription. Once confirming, they get sent to another custom page on my site.
  • Finally, they get an email from me giving details about my blog and giving them another CTA to reply back. And it’s worked.
  • Found his blog through search, clicked on the landing page to get the free fiberglass pool buying guide, fill out the form that attaches a cookie to user’s IP address, tracked the lead’s behavior using HubSpot
  • The Art of Blogging: A Guide to Becoming a Serious Blogger

    1. 1. THE ART OF BLOGGING:A GUIDE TO BECOMING A SERIOUS BLOGGERNIKKI LITTLE | IDENTITYPR.COM | @NIKKI_LITTLE
    2. 2. WHY GET SERIOUS ABOUT BLOGGING?o Showcase expertiseo Your own publishing hubo Generate new business leadso Advertising/sponsorship opso Media/guest post opso Presentation/speaking ops
    3. 3. BELIEVE IT OR NOT, PEOPLEWANT TO HEAR FROM YOU (ASLONG AS YOU PROVIDE VALUE)
    4. 4. FIRST STEP: SELF-HOSTEDWORDPRESS BLOG, PURCHASEDOMAIN NAME & HOSTING
    5. 5. BENEFITS OF SELF HOSTINGo Access to more customization/themes/plugins through WordPresso Unique URLo Custom analyticso Site support through your domain and hosting companieso You own it – WordPress doesn’t
    6. 6. IMPORTANT: INSTALL GOOGLEANALYTICS BEFORE YOU RAMP UPPOSTING
    7. 7. KNOW YOUR AUDIENCE!
    8. 8. CRANKING OUT CONTENT – WHERE DOI FIND INSPIRATION?
    9. 9. CONTENT IDEASo Your customers/clients – What questions are they asking? What do they care about?o Your employeeso Keywords that bring people to your site (look in your analytics program) and AdWords Keyword Toolo Company newso Events/philanthropic effortso Your cultureo Customer stories/testimonials
    10. 10. CONTENT IDEASo LinkedIn Answers, Quorao News and blogs related to your industry – build off their content (don’t copy – add something new)o Book reviews, recaps of conferences/events/Webinars/seminar so Good old Google
    11. 11. TIP: CREATE A CONTENTCALENDAR, ASSIGN DEADLINES& AUTHORS
    12. 12. ESSENTIAL ELEMENTS OF A KICKASS BLOG
    13. 13. BLOG MUST-HAVESo Updated and consistent contento Multimedia – at least one image for each posto Subscription options (RSS & email) – FeedBlitz is best availableo Commenting plugin – Disqus or Livefyreo Sharing plugin – Digg Digg is my favoriteo Contact informationo Optimized for mobile and tablets – WP Touch plugin
    14. 14. BLOG MUST-HAVESo SEO elements – WordPress SEO or All in One SEO plugino Fast loading site – W3 Total Cache plugino Suggest related content to keep readers on the site – nRelate plugino Information about you/your companyo Clean design
    15. 15. CALLS TO ACTION – WHAT DOYOU WANT READERS TO DO?
    16. 16. SNAZZ IT UP EVEN MORE – LEADGEN WITH LANDING PAGES
    17. 17. MARCUS SHERIDAN(THE SALES LION)MADE MORE THAN 2MILLION IN SALESTHANKS TO HISBLOG AND LEADGENCAPTURING/TRACKING
    18. 18. PROMOTING YOUR BLOG &POSTS
    19. 19. WAYS TO SPREAD YOUR CONTENTo Share on social networks – personal and companyo StumbleUpono Email signature – WiseStamp for Gmailo URL in online profiles and business cardso Comment on other blogso Submit to directories like Alltopo Paid ops: AdWords, LinkedIn/Facebook ads
    20. 20. WAYS TO SPREAD YOUR CONTENTo Guest bloggingo Share with relevant groups/people online – be selective!o Link to previous posts within your contento Use for new business follow ups/customer retentiono Include in e-marketing campaigns
    21. 21. QUESTIONS
    22. 22. NIKKI LITTLE SOCIAL MEDIA MANAGER | IDENTITY @NIKKI_LITTLE WWW.IDENTITYPR.COM WWW.IDENTITYPR.COM/BLOG WWW.NIKKILITTLE.COM
    23. 23. Photo Sources:http://www.flickr.com/photos/30931517@N03/4520713515/http://www.flickr.com/photos/13006614@N07/2206974242/http://www.flickr.com/photos/50318388@N00/519286151/http://www.flickr.com/photos/84856173@N00/3734360895/http://www.flickr.com/photos/31502604@N00/251570225/http://www.flickr.com/photos/joelanman/366192378/http://www.flickr.com/photos/kaibara/2756361218/http://www.flickr.com/photos/24749556@N08/2428589782/http://www.flickr.com/photos/73194085@N00/253074522/http://www.smartlaunch.com/wed-love-to-hear-from-you/

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