2. Target audience.
Razorlight were an English indie rock band
formed in 2002 by lead singer and rhythm
guitarist Johnny Borrell. The band are primarily
known in the UK, having topped the charts with
the 2006 single "America" and its parent self-
titled album, their second. Along with Borrell, the
current lineup of the band consists of drummer
David 'Skully' Sullivan Kaplan, bass player João
Mello and lead guitarist Gus Robertson. There
target audience would be teens as a lot of there
songs are about making the most of the time
when you are young, for example in the morning,
has lyrics which have references to drinking but
still having fun despite the hangover the next
morning.
3. Reputation and charity work.
Borrell has sometimes been
regarded as having a very arrogant
attitude towards the press and is
famous for his proclamations of his
own abilities. However, like many
other artists who come across
negatively in NME interviews,
Borrell and supporters have
accused the magazine of
misrepresentation and emphasizing
quotes out of context.
Borrell has made numerous contributions to charity.
Razorlight recorded 'Kirby's House' for the 2005 War child
album and played London, Royal Albert Hall shows in 2006
and 2008 for The Who's Teenage Cancer Trust events (in
2008 the band performed 'Summertime Blues' with Roger
Daltrey). In 2006 Borrell started to work for Friends of the
Earth's climate change campaign 'The Big Ask', a
relationship which has continued through 2006's show in
Trafalgar Square for the 'icount' campaign to playing at
FOE's November 2009 Hammersmith Apollo fund raiser.
Razorlight were deemed to be one of the highlights of 2
July 2005 Live 8 charity concert in Hyde Park and
continued to support Borrell's global warming concerns by
taking part in 7 July 2007 Live Earth event at Wembley
Stadium. Borrell is one of the few new generation stars to
have appeared on the cover of a national UK newspaper
because of his political views. On 4 November 2006 his
essay on climate change was the front cover story of The
Independent. Razorlight have also regularly supported
Nelson Mandela's 46664 Aids charity. In July 2005 the band
flew to Tromso, Norway to play a 46664 fundraiser.
Mandela invited the Razorlight to perform at his 1
December 2007 World Aids day concert in Johannesburg,
which allowed the band to visit township AIDs projects.
Borrell also worked with environmentally friendly charity
Global Cool on their 2007 green campaigns.
Charity work.
4. Album. Razorlight is the self-titled second album by
English indie rock band Razorlight. The album
was released on 17 July 2006 in the United
Kingdom and debuted at No. 1 in the UK
Albums Chart a week later (see 2006 in British
music).
The band achieved their first No. 1 single from
this album, with "America" peaking at the top
of the UK Singles Chart in October 2006. The
song also peaked at No. 6 in Ireland, No. 9 in
the Netherlands, No. 10 in New Zealand, No.
17 in Austria, No. 21 in Belgium, No. 22 in
France, No. 29 in Switzerland, and No. 38 in
Germany. Single "Before I Fall to Pieces" was a
UK Top 20 hit too, as was "In the Morning",
"Hold On" was a minor hit.
The album has a more mature sound than their
debut, and received a mixed reception.
Although it scored 8/10 in NME, it was
nominated for the 'Worst Album' title at the
2007 NME Awards – award winner 'Rudebox by
Robbie Williams also scored 8/10.[9]
