2. Alternative Rock
 Alternative rock is a broad genre and
underneath it are many other sub genres such
as;
 Brit pop
 Grunge
 Post – grunge
 Punk rock
 New wave
 Folk rock
 Indie rock
 Noise rock

3. Different music magazines
 NME
 Artrocker
 Kerrang!
Q
 Mojo

4. Artist research
Kings of Leon;
 American rock band
 Formed in nashville, 1999
 Started with southern rock and blues but
lead into alternative rock
 Grammy winning american rock band
composed of brothers – Anthony Caleb
Followill, Ivan Nathan Followill, Michael
Jared Followill
 Group named after theur grandfather Leon
from Talihina, Oklahoma

5. Alice in Chains
 American rock band
 Formed in Seattle, Washington 1987
 Widely associated with grunge, the band’s sound
incorporates heavy metal and acoustic elements.
 4 studio albums, 2 Eps, 2 live albums, 4 compilations
and 2 DVDs.
 Distinct vocal style which is harmonized with Staley
and Cantrell’s vocals.
 Due to concerns over the female bondage issue, the
band originally named it Alice ‘N’ Chains, however
reverted back to their original idea of Alice in Chains.
 They are considered a legacy.

6. Oasis
 Formed in England 1991
 Originally named The Rain
 Group was formed by Liam Gallagher and Noel
Gallagher joined and wrote their songs
 In 1999 they formed their own label called Big
brother which released their songs and albums.
 Oasis were heavily influenced by The Beatles
 Many other artists and bands have taken
influence from Oasis, such as Arctic Monkeys,
Maroon 5 and Lily Allen

7. More recent music
Of Monsters and Men
 Alternative folk rock music
 Formed in Iceland, 2010
 In 2011, Of Monsters and Men released an EP
entitled Into the Woods.
 The band's debut album My Head is an
Animal (2011), peaked at No. 6 on the US Billboard
200 album chart, No. 3 in the UK and also reached
other European charts.
 Its lead single “Little Talks" was an international
success, reaching the Top 20 in over five countries
and No. 1 on US Alternative songs.

8. Mumford and Sons
 Mumford & Sons was formed in December 2007
 The band name originates from the fact that Marcus
Mumford was the most visible member, organising the
band and their performances. Lovett indicated that the
name was meant to invoke the sense of an "antiquated
family business name".
 Their debut album was released on 5 October 2009 with
"Little Lion Man" as the lead single.
 In December 2010, Mumford & Sons earned Grammy
Award nominations for Best New Artist and Best Rock
Song ("Little Lion Man"). While they did not go on to win
an award, the band performed their single "The Cave" at
the Grammy ceremony.
 In February 2011, they received a European Border
Breakers Award for their international success.

9. Audience/ Demographic
 Young rebellious teenagers
 Most likely 15 – 24 year olds would
listen to upbeat rock, whereas people
who are older would typically listen to
soft rock.

10. Mainstream music?
 Alternative rock is not mainstream music
as that tends to be pop or hip hop,
however people tend to say they are
rock fans when they only like one band
or artist’s music.