2. Introduction

3. Pre-Roll
100 million internet users watch an online
video every day
94% of pre-roll adverts are skipped
The Opportunity
Captchas
Over 300m brand engagement opportunities
every day
1 in 4 people fail

4. The Solution
Game changing advertising
Guarantee your audience engages with your brand
Click here for live demoClick here for live demo
PlayCaptcha PlayUnlock

6. PlayCaptcha Highlights
Over 2,000,000 engagements
Average success rate of 96%

7. What does this mean for your brand?

8. Methodology
N=500
Exposed
Demographics
& Attitudes
Brand Equity
Metrics
N=500
Non-Exposed
Demographics
& Attitudes
Brand Equity
Metrics
N=1,000

9. Building Brand Favourability
Brand & Product 90%
Don't Know 4%
Alternative product 3%
Other 3%
90%
brand and
product recall*
Brand Perception
75% thought that the
brand was trying
to be helpful*
*Source: Vizeum Independent Research, 2013 | **Source: OnDevice Independent Research, 2014
91%Agreed that PlayCaptcha is more
engaging than banner ads**
Consideration
82% likely to
purchase

10. `
So much easier than
the normal ones which
drive me mad with
frustration as they are
difficult to read
Makes life
easier, makes me
happier
Fun and
interactive
I like that they're
making something
mundane but
necessary a bit less
irritating!
Ian McCarthy, Marketing Head at Heinz, explained:
"We aim to deliver a fun and engaging experience for our consumers, while
also increasing brand sentiment” (Marketing Magazine, 9 October 2013)
Source: Vizeum Independent Research, 2013

11. Target Engagement

12. Target by age, social demographic and gender
Target by publisher channel
Target by location
Target by device across mobile, desktop
and tablet
Target by time of day

14. Stephen Molloy, SVP
stephen@futureadlabs.com
Juliette Gilligan, Account Manager
juliette.gilligan@futureadlabs.com
More Information

15. Over 50 publications across 12