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How can marketers assess their return on investment of marketing expenditures

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Sameer Mathur
Sameer Mathur

Assessing return on investment of marketing expenditures

Marketing
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DISCLAIMER Created by Arjun Gupta, IIT Roorkee, duing an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com

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How can marketers assess their return on investment of marketing expenditures

  • 1.
  • 2.
  • 3.
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