How can marketers assess their return on investment of marketing expenditures
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Assessing return on investment of marketing expenditures
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How can marketers assess their return on investment of marketing expenditures?
Marketing expenditure refers to any payment made for marketing-related investments or expenses. Assessing return on marketing investment allows marketers to evaluate how effectively their marketing spending achieves business goals. Marketers conduct marketing research such as scanning the marketing environment, forecasting demand, and conducting surveys to understand the impacts of different marketing expenditures.
How can marketers assess their return on investment of marketing expenditures
8. HOW CAN MARKETERS ASSESS THEIR RETURN ON INVESTMENT OF MARKETING EXPENDITURES ?
CHAPTER-3, SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH.
KOTLER MARKETING MANAGEMNET
How is strategic planning carried out at different levels of the organisation?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
How does marketing affect customer value?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What constitutes good marketing research
."What constitutes good marketing research ?" saying about market research.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
How should a company choose the most attractive target markets?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
How can a company build and manage its product mix and product lines
It deals with the various techniques on how the company can manage its product lines and product mix.
How is strategic planning carried out at different levels of the organisation
Strategic planning involves defining a company's mission, establishing strategic business units (SBUs), and assessing growth opportunities. A company's mission focuses on a limited number of long-term goals, major policies, competitive spheres, and is short and meaningful. SBUs are single or related businesses that can be planned separately, have their own competitors and manager responsible for profits. Strategic planning determines a company's customers, needs, technology, and involves analyzing strengths, weaknesses, opportunities, and threats. Companies form strategic alliances for products, promotions, logistics, and pricing to improve strategic management.
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How can marketers assess their return on investment of marketing expenditures?
Marketing expenditure refers to any payment made for marketing-related investments or expenses. Assessing return on marketing investment allows marketers to evaluate how effectively their marketing spending achieves business goals. Marketers conduct marketing research such as scanning the marketing environment, forecasting demand, and conducting surveys to understand the impacts of different marketing expenditures.
How can marketers assess their return on investment of marketing expenditures
8. HOW CAN MARKETERS ASSESS THEIR RETURN ON INVESTMENT OF MARKETING EXPENDITURES ?
CHAPTER-3, SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH.
KOTLER MARKETING MANAGEMNET
How is strategic planning carried out at different levels of the organisation?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
How does marketing affect customer value?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What constitutes good marketing research
."What constitutes good marketing research ?" saying about market research.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
How should a company choose the most attractive target markets?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
How can a company build and manage its product mix and product lines
It deals with the various techniques on how the company can manage its product lines and product mix.
How is strategic planning carried out at different levels of the organisation
Strategic planning involves defining a company's mission, establishing strategic business units (SBUs), and assessing growth opportunities. A company's mission focuses on a limited number of long-term goals, major policies, competitive spheres, and is short and meaningful. SBUs are single or related businesses that can be planned separately, have their own competitors and manager responsible for profits. Strategic planning determines a company's customers, needs, technology, and involves analyzing strengths, weaknesses, opportunities, and threats. Companies form strategic alliances for products, promotions, logistics, and pricing to improve strategic management.
How does marketing affect customer value
The document discusses how marketing affects customer value through the value delivery process. It describes the key phases of value delivery as assessing market opportunities and customer needs, choosing target segments and positioning, designing offerings and pricing, distributing products, and communicating value. It also outlines the core business processes that winning companies use to manage relationships with customers, develop new offerings, and acquire and retain customers. These processes help companies efficiently explore new opportunities, create valuable offerings, and deliver value to customers.
How can marketers assess their return on investment of marketing expenditures?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
How can marketers assess their return on investment of marketing expenditures
."How can marketers assess their return on investment of marketing expenditures ?" is all about return on investment.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
17-3 (what are the guidelines for effective brand- building events and experi...
1. Sponsoring events enables brands to obtain wider exposure and influence consumer attitudes. Brands associate with popular sports like cricket to gain visibility among young people and fans.
2. Marketers sponsor events to identify with target markets, increase brand awareness through sustained exposure, and create or reinforce positive brand perceptions by associating with popular events.
3. When choosing events to sponsor, brands must ensure the event meets marketing objectives, attracts the target audience, and is capable of creating the desired effects on consumers' perceptions of the sponsoring brand.
How can marketers assess their return on investment of marketing expenditures
This document discusses how marketers can assess the return on investment (ROI) of their marketing efforts. It focuses on the importance of tracking key metrics and being able to attribute sales and profits directly to specific marketing campaigns or activities. Marketers need to establish clear goals and objectives for campaigns and then measure relevant metrics to understand the real impact on business results.
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
CHAPTER-3, SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH.
KOTLER MARKETING MANAGEMENT
How should a company choose the most attractive target markets?
Based on Chapter 7 Kotler
Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition
How should a company choose the most attractive target markets?
What are the guidelines for effective brand building events and experiences
Sponsoring events allows companies to increase brand exposure and influence consumer attitudes. Event sponsorship objectives include identifying with target markets, increasing brand awareness, reinforcing brand image associations, enhancing corporate image, entertaining clients, and expressing community commitment. Major sponsorship decisions include choosing events aligned with brand marketing objectives, designing sponsorship programs, and measuring activities through supply and demand side methods. The goal is to create experiences demonstrating how a brand can enrich customers' lives rather than directly selling products.
How is strategic planning carried out at different levels of organizations
This document discusses establishing a vision and strategic business units to drive growth. It mentions McKinsey matrix and Porter's generic strategies as frameworks for intensive growth through differentiation or low cost. The key frameworks and concepts of vision, strategic business units, McKinsey matrix, and Porter's generic strategies are evaluated for driving organizational growth.
To what extent must the company must adopt its products and marketing program...
To what extent must the company must adopt its products and marketing program to each foreign country
What are the main stages in developing new products and services
The main stages in developing new products and services are:
1. Generating ideas through internal and external sources then screening concepts.
2. Concept testing by presenting concepts to target customers and getting feedback.
3. Developing a preliminary marketing strategy plan that includes the target market, pricing, distribution, and budget.
4. Creating product prototypes, testing them with customers, and further refining before commercialization and market launch.
How can companies build and manage its product mix and product lines
This document discusses strategies for pricing product lines and mixes. It covers pricing approaches such as product line pricing, captive product pricing, two-part pricing, by-product pricing, and product bundling to price different options. Examples are provided for each pricing strategy to manage various product portfolios and market profiles.
How does marketing affects customer value ?
"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
What factors should a company review before deciding to go abroad
Before expanding abroad, companies should review several factors including potential profit opportunities in foreign markets, the ability to achieve economies of scale with a larger customer base, and reducing dependency on single markets. However, risks include not understanding foreign customer preferences or business cultures, lacking managers with international experience, and underestimating foreign regulations and costs. Companies should also consider political stability and risks of property expropriation in foreign countries.
How should a company respond to a competitor's price change
A firm facing a competitor's price cut must consider several factors in determining their response: the product life cycle stage, their portfolio, the competitor's intentions and resources, market price and quality sensitivity, their own cost structure, alternative opportunities, and whether the market is homogeneous or non-homogeneous. In a homogeneous market, the firm can lower costs, enhance their product, or match the price if beneficial. In a non-homogeneous market, the firm must understand the competitor's intent, whether the price change is temporary, and how it may impact their market share and profits as well as how other companies may respond.
What constitutes good marketing research?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
What is the role of marketing communication?
Marketing communication plays four key roles: (1) it serves as the voice of the company to stimulate dialogue and lead to repeat purchases, (2) it contributes to building customer equity by establishing relationships and strengthening loyalty, (3) it contributes to brand equity by creating awareness and impressions that influence customer perceptions, and (4) it provides product information to educate customers on proper usage and build the brand and company identity to influence purchase decisions.
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Rahul Kalra, NSIT
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Prof. Sameer Mathur, IIM Lucknow
www.IIMInternship.com
Module 4
This document summarizes an internship under Professor Sameer Mathur of IIM Lucknow. The internship covered topics like presentation skills, marketing insights, and case study analyses. Modules included understanding marketing management, developing strategies, communicating value, and sustaining growth. A case study on Micromax analyzed its success in India through innovations, affordable products, brand building, and customization. Brand management is shifting from product brands to trusted brands as information access increases customer power over channels and retailers.
Polarizing brands
Polarizing brands are those with both passionate fans and critics. Marketers at Kraft found their Miracle Whip dressing was strongly polarizing, with many loving it and others detesting it. In 2011, Kraft launched an ad campaign that embraced this polarization by featuring celebrities who either praised or criticized Miracle Whip. The strategy worked, generating a 631% surge in social media mentions and a 14% sales increase. More broadly, while polarizing brands tend to perform poorly in traditional metrics, they can thrive by capitalizing on polarization through strategies like placating critics, amplifying polarizing attributes, or driving wedges in the market to create polarization.
Assignment 4-1
Created By,
Vishwa Priyatham,
Vce Hyderabad.
Under the internship of Prof. Sameer Mathur,
IIM Lucknow.
What marketers misunderstand about online reviews
Asustek, a Taiwanese electronics manufacturer, saw great success with its Asus-branded laptops and tablets after ignoring doubters and developing products under its own brand. This success shows how user reviews now play a dominant role in purchase decisions (O influence) over marketer messages (M influence) and prior preferences (P influence). Companies must understand where their products fall on the O continuum to address competitive positioning, communications, research, and segmentation strategies. As consumer reliance on user reviews increases, traditional marketing approaches are less effective, and new approaches like analyzing social media are more important.
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How does marketing affect customer value
The document discusses how marketing affects customer value through the value delivery process. It describes the key phases of value delivery as assessing market opportunities and customer needs, choosing target segments and positioning, designing offerings and pricing, distributing products, and communicating value. It also outlines the core business processes that winning companies use to manage relationships with customers, develop new offerings, and acquire and retain customers. These processes help companies efficiently explore new opportunities, create valuable offerings, and deliver value to customers.
How can marketers assess their return on investment of marketing expenditures?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
How can marketers assess their return on investment of marketing expenditures
."How can marketers assess their return on investment of marketing expenditures ?" is all about return on investment.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
17-3 (what are the guidelines for effective brand- building events and experi...
1. Sponsoring events enables brands to obtain wider exposure and influence consumer attitudes. Brands associate with popular sports like cricket to gain visibility among young people and fans.
2. Marketers sponsor events to identify with target markets, increase brand awareness through sustained exposure, and create or reinforce positive brand perceptions by associating with popular events.
3. When choosing events to sponsor, brands must ensure the event meets marketing objectives, attracts the target audience, and is capable of creating the desired effects on consumers' perceptions of the sponsoring brand.
How can marketers assess their return on investment of marketing expenditures
This document discusses how marketers can assess the return on investment (ROI) of their marketing efforts. It focuses on the importance of tracking key metrics and being able to attribute sales and profits directly to specific marketing campaigns or activities. Marketers need to establish clear goals and objectives for campaigns and then measure relevant metrics to understand the real impact on business results.
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
CHAPTER-3, SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH.
KOTLER MARKETING MANAGEMENT
How should a company choose the most attractive target markets?
Based on Chapter 7 Kotler
Marketing Management : A South Asian Perspective 14th Edition (English) 14th Edition
How should a company choose the most attractive target markets?
What are the guidelines for effective brand building events and experiences
Sponsoring events allows companies to increase brand exposure and influence consumer attitudes. Event sponsorship objectives include identifying with target markets, increasing brand awareness, reinforcing brand image associations, enhancing corporate image, entertaining clients, and expressing community commitment. Major sponsorship decisions include choosing events aligned with brand marketing objectives, designing sponsorship programs, and measuring activities through supply and demand side methods. The goal is to create experiences demonstrating how a brand can enrich customers' lives rather than directly selling products.
How is strategic planning carried out at different levels of organizations
This document discusses establishing a vision and strategic business units to drive growth. It mentions McKinsey matrix and Porter's generic strategies as frameworks for intensive growth through differentiation or low cost. The key frameworks and concepts of vision, strategic business units, McKinsey matrix, and Porter's generic strategies are evaluated for driving organizational growth.
To what extent must the company must adopt its products and marketing program...
To what extent must the company must adopt its products and marketing program to each foreign country
What are the main stages in developing new products and services
The main stages in developing new products and services are:
1. Generating ideas through internal and external sources then screening concepts.
2. Concept testing by presenting concepts to target customers and getting feedback.
3. Developing a preliminary marketing strategy plan that includes the target market, pricing, distribution, and budget.
4. Creating product prototypes, testing them with customers, and further refining before commercialization and market launch.
How can companies build and manage its product mix and product lines
This document discusses strategies for pricing product lines and mixes. It covers pricing approaches such as product line pricing, captive product pricing, two-part pricing, by-product pricing, and product bundling to price different options. Examples are provided for each pricing strategy to manage various product portfolios and market profiles.
How does marketing affects customer value ?
"How does marketing affects customer value ?" Helps to capture Value creation, value chain, core business process etc.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 2[DEVELOPING MARKETING STRATEGIES AND PLANS]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
What factors should a company review before deciding to go abroad
Before expanding abroad, companies should review several factors including potential profit opportunities in foreign markets, the ability to achieve economies of scale with a larger customer base, and reducing dependency on single markets. However, risks include not understanding foreign customer preferences or business cultures, lacking managers with international experience, and underestimating foreign regulations and costs. Companies should also consider political stability and risks of property expropriation in foreign countries.
How should a company respond to a competitor's price change
A firm facing a competitor's price cut must consider several factors in determining their response: the product life cycle stage, their portfolio, the competitor's intentions and resources, market price and quality sensitivity, their own cost structure, alternative opportunities, and whether the market is homogeneous or non-homogeneous. In a homogeneous market, the firm can lower costs, enhance their product, or match the price if beneficial. In a non-homogeneous market, the firm must understand the competitor's intent, whether the price change is temporary, and how it may impact their market share and profits as well as how other companies may respond.
What constitutes good marketing research?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
What is the role of marketing communication?
Marketing communication plays four key roles: (1) it serves as the voice of the company to stimulate dialogue and lead to repeat purchases, (2) it contributes to building customer equity by establishing relationships and strengthening loyalty, (3) it contributes to brand equity by creating awareness and impressions that influence customer perceptions, and (4) it provides product information to educate customers on proper usage and build the brand and company identity to influence purchase decisions.
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How can marketers assess their return on investment of marketing expenditures?
How can marketers assess their return on investment of marketing expenditures?
How can marketers assess their return on investment of marketing expenditures
How can marketers assess their return on investment of marketing expenditures
17-3 (what are the guidelines for effective brand- building events and experi...
17-3 (what are the guidelines for effective brand- building events and experi...
How can marketers assess their return on investment of marketing expenditures
How can marketers assess their return on investment of marketing expenditures
How can companies accurately measure and forecast demand
How can companies accurately measure and forecast demand
How should a company choose the most attractive target markets?
How should a company choose the most attractive target markets?
What are the guidelines for effective brand building events and experiences
What are the guidelines for effective brand building events and experiences
How is strategic planning carried out at different levels of organizations
How is strategic planning carried out at different levels of organizations
To what extent must the company must adopt its products and marketing program...
To what extent must the company must adopt its products and marketing program...
What are the main stages in developing new products and services
What are the main stages in developing new products and services
How can companies build and manage its product mix and product lines
How can companies build and manage its product mix and product lines
What factors should a company review before deciding to go abroad
What factors should a company review before deciding to go abroad
How should a company respond to a competitor's price change
How should a company respond to a competitor's price change
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www.IIMInternship.com
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This document summarizes an internship under Professor Sameer Mathur of IIM Lucknow. The internship covered topics like presentation skills, marketing insights, and case study analyses. Modules included understanding marketing management, developing strategies, communicating value, and sustaining growth. A case study on Micromax analyzed its success in India through innovations, affordable products, brand building, and customization. Brand management is shifting from product brands to trusted brands as information access increases customer power over channels and retailers.
Polarizing brands
Polarizing brands are those with both passionate fans and critics. Marketers at Kraft found their Miracle Whip dressing was strongly polarizing, with many loving it and others detesting it. In 2011, Kraft launched an ad campaign that embraced this polarization by featuring celebrities who either praised or criticized Miracle Whip. The strategy worked, generating a 631% surge in social media mentions and a 14% sales increase. More broadly, while polarizing brands tend to perform poorly in traditional metrics, they can thrive by capitalizing on polarization through strategies like placating critics, amplifying polarizing attributes, or driving wedges in the market to create polarization.
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Created By,
Vishwa Priyatham,
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Under the internship of Prof. Sameer Mathur,
IIM Lucknow.
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Asustek, a Taiwanese electronics manufacturer, saw great success with its Asus-branded laptops and tablets after ignoring doubters and developing products under its own brand. This success shows how user reviews now play a dominant role in purchase decisions (O influence) over marketer messages (M influence) and prior preferences (P influence). Companies must understand where their products fall on the O continuum to address competitive positioning, communications, research, and segmentation strategies. As consumer reliance on user reviews increases, traditional marketing approaches are less effective, and new approaches like analyzing social media are more important.
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During an internship by
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What is communication mix and how should it be set
The document discusses the marketing communications mix, which consists of eight major communication models: advertising, sales promotion, public relations, events and experiences, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. When choosing a marketing communications mix, marketers must consider the advantages and costs of each tool as well as factors like the product, market, consumer readiness, and stage in the product lifecycle. The optimal mix depends on examining these distinctive qualities and determining what will most effectively introduce, build enthusiasm for, and remind consumers about the company and its products.
What are the major steps in developing effective communication
The major steps in developing effective communication are:
1. Identify the target audience and their characteristics.
2. Determine the communication objectives such as creating brand awareness, improving brand attitude, or increasing purchase intention.
3. Design the communication strategy by formulating appealing messages aligned with the brand positioning, developing creative strategies to convey product benefits or image, and selecting appropriate message sources.
4. Select the appropriate communication channels to deliver the messages, which may include personal channels like salespeople or advocates, expert channels, social channels, and non-personal channels like advertising.
5. Establish the total marketing communication budget using methods like allocating a percentage of sales, matching competitors' spending, or bas
How do marketing communications work
Marketing communications work through models that describe the communication process between senders and receivers. The macro model outlines key factors like the sender, receiver, message, media, encoding, decoding, feedback, and potential interference. Micro models examine consumer responses in cognitive, affective, and behavior stages, like the AIDA, hierarchy-of-effects, and innovation-adoption models. Effective communication requires understanding the audience and their expected responses to tailor the message.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
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