4. Maslow’s
Theory
People will try to
satisfy their most
important needs first
and next most
important
Self-
actualisation
Self-esteem
Love and
Belonging
Safety
Psychological
6. PERCEPTION
Process by which we select, organize and interpret information inputs to
create a meaningful picture of the world
Perceptual process
Selective Selective
Selective
Attention Distortion Retention
7. Changes in behavior arising due to experiences
Marketers can build demand for a product by
associating it with strong drives, using motivation
cues and providing positive reinforcement
8. MEMORY
A set of nodes and links. Nodes store information
connected by links of various strength
What is
related ?
What is
similar?
What is
missing?
What will
happen?