Defining Market For the 21st Century

1. Defining Market For
The 21st Century
Rahee Hardaha

2. What is Marketing?
Marketing is the activity ,set of institutions, and process for
creating, communicating , delivering, and exchanging offerings
that have value for customers, clients, partners, and society at
large.

3. Why
MARKETING
is
Important ??

4. Identifying human
and
social needs

5. Building demand
for Products and
Services

6. Introduce and Gain Acceptance of
New Products

7. Creating Job Opportunities

8. Building Strong Brand

9. Building a loyal
Customer Base

10. Reducing Risks

11. Forecasting future trends and demands

12. Created by Rahee Hardaha,IIT Delhi, during an internship
by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com

13. Created by Rahee Hardaha,IIT Delhi, during an internship
by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com