3.how can company build and manage its product mix and product lines
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Created by Sagar S T during an internship by Prof.Sameer Mathur
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3.how can company build and manage its product mix and product lines
- 1. Product mix
- 2. Product hierarchy: ITEM PRODUCT TYPE PRODUCT LINE PRODUCT CLASS PRODUCT FAMILY NEED FAMILY
- 3. Product SYSTEM AND MIXES: PRODUCT MIX DIMENSIONS WIDTH LENGTH DEPTH CONSISTENCY
- 4. Product MIX AND PRODUCT LINE LENGTH OF HINSUATAN UNILEVER LIMITED
- 5. PRODUCT-ITEM CONTRIBUTIONS TO A PRODUCT LINES TOTAL SALES AND PROFITS
- 7. PRODUCT MAP:
- 8. PRODUCT LINE LENGTH: LINE STRETCHING DOWN MARKET STRETCH UP MARKET STRETCH TWO WAY STRETCH
- 9. PRODUCT LINE LENGTH: PRODUCT LINE FILLING:
- 11. PRODUCT-MIX PRICING: 1. PRODUCT-LINE PRICING : COMPANIES DEVELOP PRODUCT LINES AND INTRODUCE PRICE STEPS
- 12. PRODUCT-MIX PRICING: 2. OPTIONAL-FEATURE PRICING : COMPANIES WILL OFFER OPTIONAL PRODUCTS, FEATURES AND SERVICES ALONG WITH THEIR MAIN PRODUCT
- 13. PRODUCT-MIX PRICING: 3. CAPTIVE-PRODUCT PRICING: SOME PRODUCTS REQUIRE THE USE OF ANCILLARY PRODUCTS OR CAPTIVE PRODUCTS
- 14. PRODUCT-MIX PRICING: 4. TWO-PART PRICING : COMPANIES OFFER FIXED FEE PLUS VARIABLE USAGE FEE EXAMPLE: TELEPHONE USERS PAY A MINIMUM MONTHLY FEE PLUS CHARGES FOR THE CALLS BEYOND A CERTAIN AREA
- 15. PRODUCT-MIX PRICING: 5. BY-PRODUCT PRICING: PRICING LOW VALUE PRODUCTS TO GET RID OF THEM
- 16. PRODUCT-MIX PRICING: 6. PRODUCT BUNDLING PRICING: SELLERS OFTEN BUNDLE PRODUCTS AND FEATURES
- 17. CREDITS:
- 19. Created by: sagar s t s.i.t, tumkur during an internship by prof. Sameer mathur iim, lucknow