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Product mix          ofTata products and services
Beverages Tata Tea Tata Coffee Alliance Coffee Mount Everest Mineral Water
Information Technology Tata Consultancy Services CMC Tata Advanced Systems Tata Elxsi Tata Business Support Services...
Telecommunications Tata Teleservices Tata Communication Tata Net Tata Sky Nelco
Automotive Industry Tata Motors European Technical Centre Tata Safari , Tata Nano ,Tata Indigo Telco Construction Equip...
Engineering Voltas And Tata Technologies. TCE Consulting Engineers Tata Projects Tata Manufacturing Solution TRF
Energy Tata Petrodyne Tata Power Tata Power Trading Power links Transmission Tata BP Solar
Chemicals Rallis india Tata pigments Advinus therapeutics Industrial products Brunner mond Magadi soda company
Financial services Tata AIG Life Insurance Tata Mutual Fund Tata financial services Credit cards Tata investment corp...
Other services The Tata Strategic Management Tata Quality Management Services Books Plywood and black boards Tata Int...
Industrial equipment Air-conditioning products Engineering equipment and services Industrial machinery Manufacturing e...
Food products Tata Salt, Tata Salt Lite, I-Shakti Powder  Salt and I-Shakti Crystal Salt. Spices,white and black pepper,...
Hospitality Taj Group Tata housing development company Taj air Tata realty and infrastructure
Tata Steel Bearings JAMIPOL The Tinplate Company of India (TCIL) Tata Refractories Tata Ryerson Pig iron Tata Steel...
Agricultural products Tata Agrico Agrochemicals and seeds Rallis partners Fertilizers
   It is the set of products offered for sale.   product width-14   product lenth-74   average length-74/14=5.29   pr...
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Tata product mix

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  • a very useful product mix example, thank you
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Tata product mix

  1. 1. Product mix ofTata products and services
  2. 2. Beverages Tata Tea Tata Coffee Alliance Coffee Mount Everest Mineral Water
  3. 3. Information Technology Tata Consultancy Services CMC Tata Advanced Systems Tata Elxsi Tata Business Support Services Tata interactive systems Nelito system
  4. 4. Telecommunications Tata Teleservices Tata Communication Tata Net Tata Sky Nelco
  5. 5. Automotive Industry Tata Motors European Technical Centre Tata Safari , Tata Nano ,Tata Indigo Telco Construction Equipment Tata Daewoo Commercial Vehicle Company Jaguar Land Rover
  6. 6. Engineering Voltas And Tata Technologies. TCE Consulting Engineers Tata Projects Tata Manufacturing Solution TRF
  7. 7. Energy Tata Petrodyne Tata Power Tata Power Trading Power links Transmission Tata BP Solar
  8. 8. Chemicals Rallis india Tata pigments Advinus therapeutics Industrial products Brunner mond Magadi soda company
  9. 9. Financial services Tata AIG Life Insurance Tata Mutual Fund Tata financial services Credit cards Tata investment corporation Tata capital Tata aig general insurance
  10. 10. Other services The Tata Strategic Management Tata Quality Management Services Books Plywood and black boards Tata International
  11. 11. Industrial equipment Air-conditioning products Engineering equipment and services Industrial machinery Manufacturing engineering Mining and material handling equipment Precision equipment
  12. 12. Food products Tata Salt, Tata Salt Lite, I-Shakti Powder Salt and I-Shakti Crystal Salt. Spices,white and black pepper, cardamom, vanilla, turmeric fingers, chilies and ginger
  13. 13. Hospitality Taj Group Tata housing development company Taj air Tata realty and infrastructure
  14. 14. Tata Steel Bearings JAMIPOL The Tinplate Company of India (TCIL) Tata Refractories Tata Ryerson Pig iron Tata Steels products Tata Sponge Iron
  15. 15. Agricultural products Tata Agrico Agrochemicals and seeds Rallis partners Fertilizers
  16. 16.  It is the set of products offered for sale. product width-14 product lenth-74 average length-74/14=5.29 product depth Beverages = 04 Information Technology = 07 Telecommunications = 05 Automotive Industry = 05 Engineering = 05 Energy = 05 Chemicals = 06 Financial services = 07 Other services = 05 Industrial equipment = 06 Food products = 02 Hospitality = 05 Tata Steel = 08 Agricultural products = 04 Total = 74
  17. 17. THANK YOU

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