The document outlines Hafsa Saleem's plans for creating print and audio-visual advertising campaigns for their short film "Suicide?". For the print campaign, they will create a poster targeting 15-30 year olds who can relate to the film's characters. They have chosen a font reflecting the thriller/horror genre and included draft posters. For the audio-visual campaign, they have written part of the narration script and outlined filming actions. Timelines and budgets are also included to manage the projects.

1. +
UNIT 15/18
By Hafsa Saleem

2. +
Aims & Objectives
 For unit 15 I have been asked to create a print based
advertising campaign. So I will be producing a poster for my
short film, Suicide?
 Therefore for unit 18, I will be creating an audio visual advert
for my short film, Suicide?
 My aim is to attract the target audience by these advertising
campaigns and make them excited to watch the film.

3. +
Pre-
Production

4. +
Target audience
My desired target
audience has a
median age of 15-30.
This is because the
actors in this film are
of this age, therefore
the audience can
relate to the
characters problems.
I have created a mood board for Suicide? This helps me know the
common interests of my targeted audience.

5. +
Initial planning
I have created this mind map to plan how my poster will look
like.

6. +
Editing font
I have chosen my final font from
dafont.com
This font that I have
chosen represents and
reflects on the thriller/
horror genre of my
film, due to the blood
dripping and gloomy
lettering.

7. +
Poster 1

8. +
Poster 2

9. +
Script
This is some of the script that I will be including in the audio visual
advertising campaign.
As there will be no characters voices, the only
audio will be the narrator, Jake talking throughout
the trailer.
These actions will be happening near the end
of the trailer with fast pace cross cutting quick
to make it reflect with the genre, thriller.

10. +
Timescales
This gantt chart I have created shows the deadlines each task
needs to be completed by for my print- based advertising
campaign.

11. +
Budget
Apple Mac Computer £399.99
Adobe creative cloud £190.55
Canon DSLR Camera £379.00
SD Card 32gb £10.49
Total = £980.03
I have produced this table to show how much each product
costs from Amazon.