The document discusses social media marketing trends presented by Team 6. It outlines key social media trends like live video, chatbots, and influencer marketing. It then discusses the importance of social media listening - monitoring social media to understand what customers want from products and services. Different types of social listening are outlined, including for content strategy, customer service, product research, and influencer marketing.

1. LISTENING
TO
MARKET

2. SUBJECT : SOCIAL
MEDIA MARKETNG
Presented by : TEAM 6
1. Arpitha
2. Poorna
3. Roshan
4. Nabeela

3. SOCIAL
MEDIA
TRENDS
 A type of activity that is participated in by society
as a whole.
 A trending topic is a subject that experiences a
surge in popularity on one or more social
media platforms for a limited duration of time.
 Ecommerce businesses can check social media
trends to find out what's holding consumer
interest and capitalize on the current
conversation.

4. TOP
SOCIAL
MEDIA
TRENDS
Few Trends which inclined in the market in past few
years:
 Live video continues to thrive. Live video content
made big waves in 2017.
 Chat bots are taking over.
 Influencer marketing is evolving.
 Brands are taking advantage of paid
advertisements.
 Social listening.
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5. SOCIAL
MEDIA
LISTENIN
G
5
 Social media listening is a relatively new
phenomenon in the social media marketing world -
but at the same time, it's a vital one
you cannot ignore.
 social media listening tells you what your customer
wants in a product, service, or other offering
and why they want it.
 Social listening includes being aware of what
people are saying about you on social media, and
then responding appropriately.

6. SOCIAL
MEDIA
MONITORING
6
Social Media Monitoring is the act of using a tool to
listen to what is being said across the internet.
 Monitoring media not just from traditional
publishers, but on millions of social sites too.
It sometimes also goes by the name of, or is
bundled with, Social Listening, Online Analytics, Buzz
Analysis, Social Media Measurement, Social Media
Intelligence, Social Media Management, SMM.

7. TYPES OF
SOCIAL
LISTENIN
G
The different types Social Listening are:
1. Social listening for content strategy
2. Social listening for customer service
3. Social listening for product research
4. Social listening for influencer marketing
5. Social listening by industry
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8. THANK
YOU
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