The document discusses getting out of one's comfort zone or "box" and thinking divergently. It notes that being inside the box allows one to feel safe but limits new ideas. To access new ideas, one must take risks by getting outside the box. This involves accessing divergent information that may seem absurd but can take us in new directions. Once outside the box, we should look for connections between new and old ideas to generate new value and solutions. Thinking divergently involves being open-minded, looking at alternatives rather than just correct answers, allowing irrelevant information, and combining ideas across disciplines.