Differentiation of products.

1. How can companies differentiate products?

3. FACTORS AFFECTING
PRODUCT
DIFFERENCIATION

4. I. FORMS (Shape, Size ,Structure)

5. II. FEATURES

6. III. CUSTOMIZATION

7. IV. PERFORMANCE QUALITY

8. V. DURABILITY

9. VI. RELIABILITY

10. VII. REPIARIBILITY

11. VIII. STYLE

13. PROF. SAMEER MATHUR
Indian Institute Of Management,
Professor in Marketing
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SIDHANT PATI
NATIONAL INSTITUTE OF TECHNOLOGY,
ROURKELA
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