2. My idea…
Public service adverts
I be creating two adverts illustrating the dangers of
binge drinking and the other dangers surrounding
this theme.
I would like my advert to be…
Hard hitting
Dramatic
Sad
Off-putting
For my auxiliary tasks I will create a web pop up and a
sponsorship advert.
3. Target Audience
The target audience for this genre of advert
changes on the aim of the advert. For the advert
that I intend to create the target audience will be
teenagers and young adults around 15 to 30
years old as these are the main people who are
affected by binge drinking and the related issues.
I will appeal to this audience by using this age
group for my actors so that the audience can
relate to the advert.
4. Examples of similar
adverts…
Think advert -
https://www.youtube.com/watch?v=0tteHhYh9rU
Girls night out advert -
https://www.youtube.com/watch?v=HAmI1MJEC
Z4
Boys night out advert -
https://www.youtube.com/watch?v=mo_49X7B53
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Think train advert -
https://www.youtube.com/watch?v=Uy-sIfsW7tg
5. Conventions of this style of
advertising…
Teenage or young adult actors.
The law being broken or something bad being done.
A danger to the main character or those surrounding
them.
Music instead of conversations.
Silence when the main action happens.
Hard hitting ending.
Graphic imagery.
6. My Advert
The genre of my advertisement will be the public awareness
of binge drinking and the issues and dangers surrounding this
topic.
It will be shown on TV when a program aimed at this age
group will be shown such as Hollyoaks.
The main aim of my advert is to create a negative image of
binge drinking in order to prevent people from doing it.
I hope to achieve this by showing harsh graphic negative
images and dark lighting.
I will also use silence in parts, screams and other related
sounds that fill the intended audience with dread or fear.
The company which is most likely to produce my advert is the
‘Think!’ adverts company as they promote a similar aim with
their adverts.
