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Advertising Stunts Q1| 2010 | vol.II

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Advertising Stunts Q1| 2010 | vol.II

  1. 1. AdvertisingStunts & Ideas<br />Q1| 2010 |Vol.II<br />
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  5. 5. A glassfulofhistory, from Guinness<br />Guinness celebrates its 250th with a glassful of old history..<br />As part of its 250th anniversary celebrations, Guinness has made glasses with its brief history written on them. It starts from 1759, the year in which Arthur Guinness signed a 9,000 year lease on the now famous St. James’s Gate Brewery in Dublin.<br />In 1959, it marked its 200th anniversary by dropping 150,000 commemorative bottles into the Atlantic. Comparing to that heartbreaking effort, it is mild creativity<br />
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  12. 12. Out of Home | Hygiene Color Bleach| pokes pun with the image<br />This advertising effort from Hygiene Color Bleach aims to show that the product removes stains fast. But the effort can not be described as something which draws our attention. Even if it succeeds to draw the attention, it does not convey the message in a suitable way.When we see the image from a distance, it appears there is a stain on the clothes. But as one comes closer, the stain disappears. Plays with eyes, but not with our minds.<br />The effort has been developed by McCann Worldgroup, Bangkok.<br />
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  14. 14. Ambient | ADD (Sporting Association for the Disabled)| Luggage Carts<br />Help an athlete to go to the Paralympics. Make a donation.<br />Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.<br />Advertising Agency: age.comunicações, São Paulo, BrazilExecutive Creative Director: Carlos DomingosArt Director: Henrique Mattos, Andre FukumotoCopywriter: DaguitoRodrigues, Charles Faria<br />
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  25. 25. Ambient | CoverGirlLashBlast Length| Entry gate<br />“extremely long brush. extremely long lashes.LashBlast Length mascara<br />To showcase the category's largest brush, a new media space was created - the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.<br />
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  27. 27. Berlitz: right use of the medium<br />It is true that the brands should try use the medium of communication in an appropriate and intelligent way. The selection of medium is as much important as the communication style. Her is a good example of intelligent selection and use of the medium of communication.<br />This advertising effort from Berlitz, aims to promote its language classes in a fresh way. Parking is a challenge in the UAE. It’s easy to get a fine. These fines are in Arabic which 74% of all residents don’t understand.So, with a view to promote their language classes, with a simple & smart idea.<br />
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  42. 42. A record player created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.<br />Advertising Agency: Grey Canada, Vancouver, Canada<br />Creative Director: Geoff Dawson<br />Art Director: Andrew McKinley<br />Copywriter: Geoff Dawson<br />Illustrator: Andrew McKinley<br />Additional Credits: Dennis Isaacson<br />Published: March 2010<br />
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  79. 79. How far does your creativity go?<br />
  80. 80. How far does your creativity go?<br />
  81. 81. How far does your creativity go?<br />Nail<br />
  82. 82. How far does your creativity go?<br />Dog<br />
  83. 83. How far does your creativity go?<br />Dot<br />

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