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CASE STUDY PRESENTATION
    „Top Of The Pops’
TYPE/FOCUS OF THE MAGAZINE

The magazine was launched in February 1995
(fortnightly), and is famous for giving girl group
„The Spice Girls‟ their nicknames. The
publishing company is BBC Worldwide and it‟s
current editor is Peter Hart. The price is £2.99.

 It was originally marketed as the missing link
between „Smash Hits‟ and „NME‟. It has
gradually changed, with hardly any music
content, more like a gossip column to appeal
to the change in the target audience, which is
young girls. It is still in publication despite the
cancellation of the TV show. It is aimed at
younger teenage girls from the age of 11+. The
main focus of the magazine is pop music. It
provides celebrity gossip about the featured
artists in the magazine, fashion tips, boys and
beauty advice, quizzes, song lyrics and posters.
DISTRIBUTION
As well as buying it your local
news agents or supermarkets
such as Asda or Sainsbury's,
you can also get a subscription
online from sites such as
„News Stand‟ and selected
issues of Amazon. However,
this is usually more expensive
than purchasing it from a
supermarket.
ANALYSIS OF THE FRONT COVER
The teenage boy                                                   The house style of
band appeals to the                                               the magazine is
target audience of                                                very busy which
young girls and by                                                appeals to the
also giving a direct                                              target audience.
mode of address it
makes the reader
                                                                Pink/blue/white
feel as if it is more
                                                                colour scheme.
personal.

The masthead is pink                                            Main coverline
which relates to the                                            has large capitals,
target audience, this                                           smaller capitals
is a convention.                                                underneath

The puff of the „1D                                             Effective variety of
pics inside‟ draws the                                          font sizes – reflects
audience in and also                                            hierarchy of
the „7 hot posters‟ puff.                                       importance

                            The barcode is clearly noticeable
ANAYLIS OF CONTENTS PAGE
                                             A note from the
 Title centred at top
                                             editor makes the
                                             magazine seem
 The colour scheme                           more personal and
 has changed from                            also the use of the
 the front cover to                          title „inside your
 purple/black/white                          mag‟


 A smaller picture                           Each feature has
 of the front cover                          a title and a brief
 is on the contents                          description in
 page to make it                             small print
 easier for the
 reader to locate                            Large page
 the stories on the                          numbers in
 cover they want to                          photos link to
 find.                                       features
                                             The three
Puff of „Wins and offers‟                    columns have
in the corner grabs the                      subheadings
readers attention                            above each of
                                             them.
ANALYSIS OF THE DOUBLE PAGE SPREAD
 Large portrait                                                          Direct mode of
 image takes up                                                          address given
 all of the left                                                         by the three
 page and some                                                           teenage boys
 of the right
 hand side as                                                           Text wraps
 well.                                                                  around the
The colour                                                              photos and pull
scheme is           A “pull quote” is highlighted in large font         quote
continued from      centre of page                                      Text laid out in
the contents                                                            two columns.
page.

                                                                         The text is in
 A smaller                                                               interview
 image of the       A “pull quote” is                                    form.
 right page links   highlighted in large          Different colours for the three
 in with the main   font centre of page           boys and the interviewer are
 image.                                           different to make it clear to
                                                  the audience who is
                                                  answering the questions.
ASPECTS I INTEND TO USE

I will imitate some of the features of ‘Top Of
  The Pops’ in my magazine such as:
 A band or single artist shot on the front cover

 A bold colour scheme to draw the reader in

 1 large image on the double page spread
  and a couple of smaller ones
 Two columns on the contents page

 A large pull-quote in centre of page

 A note from the editor

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Case study 'Top Of The Pops'

  • 1. CASE STUDY PRESENTATION „Top Of The Pops’
  • 2. TYPE/FOCUS OF THE MAGAZINE The magazine was launched in February 1995 (fortnightly), and is famous for giving girl group „The Spice Girls‟ their nicknames. The publishing company is BBC Worldwide and it‟s current editor is Peter Hart. The price is £2.99. It was originally marketed as the missing link between „Smash Hits‟ and „NME‟. It has gradually changed, with hardly any music content, more like a gossip column to appeal to the change in the target audience, which is young girls. It is still in publication despite the cancellation of the TV show. It is aimed at younger teenage girls from the age of 11+. The main focus of the magazine is pop music. It provides celebrity gossip about the featured artists in the magazine, fashion tips, boys and beauty advice, quizzes, song lyrics and posters.
  • 3. DISTRIBUTION As well as buying it your local news agents or supermarkets such as Asda or Sainsbury's, you can also get a subscription online from sites such as „News Stand‟ and selected issues of Amazon. However, this is usually more expensive than purchasing it from a supermarket.
  • 4. ANALYSIS OF THE FRONT COVER The teenage boy The house style of band appeals to the the magazine is target audience of very busy which young girls and by appeals to the also giving a direct target audience. mode of address it makes the reader Pink/blue/white feel as if it is more colour scheme. personal. The masthead is pink Main coverline which relates to the has large capitals, target audience, this smaller capitals is a convention. underneath The puff of the „1D Effective variety of pics inside‟ draws the font sizes – reflects audience in and also hierarchy of the „7 hot posters‟ puff. importance The barcode is clearly noticeable
  • 5. ANAYLIS OF CONTENTS PAGE A note from the Title centred at top editor makes the magazine seem The colour scheme more personal and has changed from also the use of the the front cover to title „inside your purple/black/white mag‟ A smaller picture Each feature has of the front cover a title and a brief is on the contents description in page to make it small print easier for the reader to locate Large page the stories on the numbers in cover they want to photos link to find. features The three Puff of „Wins and offers‟ columns have in the corner grabs the subheadings readers attention above each of them.
  • 6. ANALYSIS OF THE DOUBLE PAGE SPREAD Large portrait Direct mode of image takes up address given all of the left by the three page and some teenage boys of the right hand side as Text wraps well. around the The colour photos and pull scheme is A “pull quote” is highlighted in large font quote continued from centre of page Text laid out in the contents two columns. page. The text is in A smaller interview image of the A “pull quote” is form. right page links highlighted in large Different colours for the three in with the main font centre of page boys and the interviewer are image. different to make it clear to the audience who is answering the questions.
  • 7. ASPECTS I INTEND TO USE I will imitate some of the features of ‘Top Of The Pops’ in my magazine such as:  A band or single artist shot on the front cover  A bold colour scheme to draw the reader in  1 large image on the double page spread and a couple of smaller ones  Two columns on the contents page  A large pull-quote in centre of page  A note from the editor