3. Further Tools
Tools
When starting my front cover for my Promotional Poster (to edit my Once the program was up, I was clear of where everything was and what I
image) I had to use a program called ‘Adobe Photoshop CS3 Extended’ was going to be using to edit my images. As you can see, on the left shows
and on some occasions I used ‘Adobe Photoshop CS5’. In this case, I the tools that I would possibly use to edit my image and further tools at
opened the program on my Apple Mac Laptop to get started. the top that give variation of using a different tool to the ones identified
on the left .
The chosen image for my album cover
To edit my image onto Adobe Photoshop, I had to open it I then had to the select the image that I wanted to edit. I had already chosen
first, otherwise there would be nothing for me to edit. In doing the image that I wanted to use for the Promotional Poster, so it was easy for me
so, I went to ‘File’ and then ‘Open’ to go ahead and find the image, in an instant.

4. The Promotional Poster Image
This is the image, that I was going to use for the promotional poster. As I as was going to start airbrushing my model’s face, I had to duplicate
As you can see the image, is extremely beautiful and simple, in which I the image and rename it, (although I still had another copy of it). This is
am please to use it as my promotional poster image. usually done, when images are being airbrushed.
In this case, I renamed my image ‘Promo Poster’ as it was ordinary and After doing that, I went into ‘Filter’, then down to ‘Blur’ then across to
the name didn’t need to be fancy or overrated. ‘Gaussian Blur’ in order to airbrush my model’s skin.

5. Once that was done, I went to my ‘History’ in which I clicked on my
After clicking on ‘Gaussian Blur’ I have to make sure that the ‘Radius’ is
duplicated layer that was named ‘Promo Poster’. I then scrolled down on
set the right ‘Pixel’. Therefore, I did my radius at ‘4.0 pixels’ which was
my history and ticked the box that consisted of the ‘Gaussian Blur’ tool
fine as it didn’t make my image look too blurry.
that I used. This allowed me to start airbrushing officially.
Since I wanted to start airbrushing, I clicked the ‘Art History Brush Tool’ and I started to airbrush my model’s face
and chest area, as those were the main areas of where I wanted to airbrush.

6. This image shows how I already airbrushed my model’s forehead in which This image also shows me airbrushing my model’s chest area, so that the
her skin looks amazing flawless. blown hair from her hair (that blew into her chest area) would
disappear, in which it would show clearness in her skin.
This is the final image that shows me airbrushing another area of my This is the finished version of what my model looked like after I had
model, in which I am airbrushing her neck. I thought this was finished airbrushing her. I think this looks really professional, as most
important, as it may be noticeable that some areas aren’t airbrushed, so I magazine companies airbrush their model’s face, neck and skin, so that
decided to airbrush her face, neck and chest. the consumers can aspire to have flawless skin like the model’s in
magazines.

7. Circled eye
with the
‘Magnetic
Lasso’ Tool
As I had previously changed the eye colour of my model’s eyes on the In this case, I went into ‘Adjustments’, across and down into ‘Variations...’.
CD/DVD Cover, I needed to do it again for the Promotional There we different colours of what I’ve could’ve made my eye colour. These
Poster, otherwise it would be noticeable. I circled the left eye with the colours were to make the eye look more green, yellow, cyan, red, blue or
‘Magnetic Lasso Tool’ magenta, in which I chose for the eye to have more cyan in it.
This is want the eye colour looked like once I chose for it be more cyan, making it look more natural. This is exactly what I
wanted, as it matches the eye colour that is shown on the CD/DVD Cover, which shows consistency of my concept.

8. Circled eye
with the
‘Magnetic
Lasso’ Tool
Since I had only changed the colour of one eye, I had to colour of the other Once again, I had to go into ‘Adjustments’, across and down into
eye, in order for them to look the same. So I used the ‘Magnetic Lasso Tool’ ‘Variations...’. I chose my eye colour to be more Cyan, so that the right eye
once again, in order for me to do this. matched the left eye.
Outlined
A finished with the
version of ‘Magnetic
my model’s Lasso Tool’
eyes
This is what the right eye looked like once I had edited it and as you may Once I had finished changing the colour of my model’s eyes, I wanted to
see, it looks evidently similar to the left eye. I was extremely pleased once I change the colour of my model’s jumper. In this case, I used the ‘Magnetic
had finished editing my model’s eyes. Lasso Tool’ to do this in which I started with the v-neck section of the jumper.

9. Once I had outlined the v-neck section of my jumper, I went into ‘Image’ From looking at the image, I changed the colour of the jumper to make it
down into ‘Adjustments’ then across and down to ‘Variations...’, so that I look more like a purple/red, in which I chose for it to have ‘More Magenta’
was able to change the colour of the jumper that my model was wearing. in it.
Outlined with the
‘Magnetic Lasso Tool’
Once I had coloured the v-neck area of my model’s jumper, I needed to As I have repeated continuously throughout editing my images, I went into
change the colour of the arm section of my model’s jumper. I once ‘Image’ when down to ‘Adjustments’ then across and down to ‘Variations’. I
again, outlined it with the ‘Magnetic Lasso Tool’. the reason why I wanted to change the colour of the jumpers so much, was
because I wanted it to look more ‘Pop’.

10. As I chose to change the colour of the arm section of my model’s jumper by This is what the image looked like overall, after I had finished airbrushing
making it have ‘More Magenta’ in it, this is what it looked like after I did my model, changing the colour of my model’s eyes and changing the colour
that, in which you can tell that it matches the v-neck section of my model’s of my model’s jumper.
jumper.
Since I wanted to brighten up the image to give it more life, I brightened it up through the
‘Brightness/Contrast’ bar, in which this is how the overall image turned out in the end.

12. Once I had finished editing my image for the Promotional Poster, I saved it This is what Adobe InDesign looked like when I clicked on the program. In
and came out of Adobe Photoshop CS3, in which I went into Adobe InDesign this case, I hard to get cracking with creating my Promotional Poster.
CS3.
To get started on my Promotional Poster, I had to open a new document. In
This is what the new document looked like for the Promotional Poster page
this case, I had to go into ‘File’, then down to ‘New’ and across to
in which as you can see, it is blank at the moment.
‘Document’.

13. For me to put my edited image unto InDesign, I had to go into ‘File’ then Once my edited image came up on my InDesign document/template, I was
down to ‘Place’, in which I would find my edited image that was saved as a able to stretch it out and re-adjust so that it fit the entire page.
PNG.
This is how my image looked like once it had filled the page of my Something that was continuously important throughout creating my
Promotional Poster Layout. As you can see, it looks very beautiful, as the Promotional Poster, was the fact that I had to ‘Layer’ everything that I did
scenery reflects the tone of the music video. on the program

14. Once I had stretched out my image to fill the entire page, I started to add a Next I started to put on text that said ‘Ellie Goulding’ unto my Promotional
lot more features on top of the image. Firstly, I put my CD Cover (front Poster, as the audience always need to know the name of the
cover) on top of my Promotional Poster image. artist, otherwise it would be pointless for them looking at the poster.
Since my text had a house style colour, I needed to change the colour of Once that was done, I put more text unto my Promotional Poster, in which
it, as it originally came out black. In this case, I changed it to white. the text said ‘Your Song’. This would’ve been obvious to the audience that it
was the name of the album.

15. Since I also wanted to continue the house style through my text, I changed To make my Promotional Poster, look more ‘WOW’ I decided to make my
the colour of my text that said ‘Your Song’. (You shall see the look of this at took look more effective, by giving it a slight 3-Dimensational look. In order
some point in the presentation). for me to do this I had to go into ‘Objects’ down to ‘Effects’ then across to
‘Bevel and Emboss’.
To make the effect of my 3-Dimensational text, I had to go into ‘Bevel and In order for me to get the right effect on my text, I had to look at the
Emboss’ in which this is what the controlling aspect of the effect. ‘Opacity’ of the ‘Highlight’ and the ‘Opacity’ of the shadow.

16. Once again, I decided to put more text unto my Promotional Poster, as the Also for the text to match the house style of the other texts on the
different aspects of the words within the text, would make sense for the Promotional Poster, I had to change the colour of it. In this case, I also
audience. added more text in the bottom left hand corner, in which I also changed the
colour of it.
This is what my Promotional Poster was starting to look like. As you can To make my Promotional Poster, a little more satisfying I added a little bit
see, it looks quite nice and professional, in which at the moment I am quite more text that said ‘www.ellie-goulding.co.uk’, which I thought would be
proud of it. useful for the audience.

17. The text re-positioned
Coloured text
To make sure that all the colours of my text weren’t the same, I made some Afterwards, I positioned the text saying ‘www.ellie-goulding.co.uk’ above
text colours different, including this one. I changed the text colour saying the luminous yellow bushes, near the top right hand corner. I felt that
‘www.ellie-goulding.co.uk’ from white to colour that crossed between positioning the text there would be more logical, in this case.
purple and burgundy.
Before finishing my Promotional Poster, I wanted to do some simple In addition, I also changed the colour of my text that said ‘Ellie Goulding’ to
changes, that made my Poster stand out and look more varied, colour- black, as I believed that it was a lot easier to read.
wise. In this case, I changed the colour of the text saying ‘Out Now’ to
black.

18. The
text
Also, I changed the colour of the text that said ‘Your Song’ to a colour that I also thought about changing the colour of the text ‘www.elle-
was quite similar to the colour of my model’s jumper (in the image) as I goulding.co.uk’ to black would look great. However, I began to realise that it
wanted to show a good house style colour, that matched to the colour of I wouldn’t be able to see it properly.
the scenery and to the target audience response.
However, I decided to change the colour of my ‘www.ellie-goulding.co.uk’ To add a professional feature to my Promotional Poster, I wanted to
text to white, as the colour is fresh, pure and easy to see. Once I had done include rating reviews from different newspaper institutions. In this
that, I had finished the main areas of my Promotional Poster. case, I searched for images of stars on ‘Google’.

19. This is the image of the five star ratings that I chose off Google, to use in my I had to save my image within a folder, and it had to be a JPEG, reason being
Promotional Poster. In order for me to use this image, I had to save it first was so that I was able to open in it successfully in Adobe Photoshop
so that I was able to edit it before I put it onto my Promotional Poster. CS3, when editing the image.
Once I had saved my image, I opened the program of Adobe Photoshop Once my image of the five star ratings uploaded, I was able to begin the
CS3 and I started to search for my image, so that it would upload, in which editing process of it, however it was extremely quick as there wasn’t
I would be able to start editing it. any major that I needed to change. First of all I erased the background
the ‘Magic Eraser Tool’.

20. The main area of editing that I wanted to do on the image, was to change As you can see, I changed the colour of my stars from yellow to dark
the colour of them. In this case, I went into ‘Image’ then down to orange. My reason for this, is because I remembered that there was bright
‘Adjustments’ and across and down ‘Hue and Saturation’. yellow luminous bushes and I didn’t want the yellow stars to be unidentified
in the image.
Once I saved my image, I went to ‘File’ then down to ‘Place’ and I placed As there was obvious spacing under the text saying “Out Now” I decided to
my edited stars onto the Promotional Poster, in which I started to sort feature my dark orange stars under it, in which two ratings will be five
out where they were going to go on the Promotional Poster page. stars and other rating would be four stars.

21. This is what the star ratings looked like once I had positioned them onto Once I had finished putting on my five star and four star ratings, I thought
my Promotional Poster. As you can see, they look professional and adding text underneath them would be se sensible, as the text would give
realistic, because you would usually see this on a Promotional Poster. the names of the newspaper institutions who were rating my CD/DVD.
As I was putting the text on for the newspaper institutions, I wanted to make sure that I didn’t put on any random news paper companies that weren’t well
known in the UK. In this case, I chose ‘DailyMail’, ‘The Guardian’ and ‘The Sun’.

22. This is what the finished version of my Promotional Poster looked like. As you can see, it looks amazingly professional as it signifies the genre of ‘Pop’ through
the bright colours that are consisted within the poster. Also the simplistic aspect of the poster, will makes it look more effective visually for the
audience, when they see it. Also the Promotional Poster stands out, in which I believe it will make readers ‘stop and pause’ to look at it, by general interest.

24. When showing the target audience a preview of my Promotional In order for me to sort out this problem, I opened my edited Promotional
Poster, they said that the luminous yellow bush was stopping the aspect Poster image onto Adobe Photoshop and began editing the background
of seeing the text on the poster. of the Promotional poster.
In order for me to be able to change the background of my image to To change the colour of my background, I went into ‘Image’ then down to
black and white, I had to go use the ‘Magnetic Lasso Tool’ in which I ‘Adjustments’ and then over to ‘Black & White’, in which I turned the
slowly and carefully did an outline of the background, so that I made sure background from colour into black and white. From looking at the
that my model was still in colour, as it was a concept that linked back into image, you can tell that its looking effective.
the music video.

25. Normal
Once I changed the background to black and white, I had to re-adjust the Since I noticed a small thing on my Promotional Poster, I decided to do
brightness of it, otherwise it would be out of balance with the section something about it, in which I changed it. It was a piece of my model’s
that showed my model in colour. hair, which was brown.
With Magnetic Edited/Finish
Lasso Tool Version
In this case, I used the ‘Magnetic Lasso Tool’ to change the colour of this This is what the changing of the lock of hair looked like after I edited it.
lock of hair to black and white as I wanted it to contemplate the aspect of Although you may think that it doesn’t look like it made a huge
her moving away from the past. difference, I think every little detail can change the perspective.

26. Once I had finished editing my image, I re-adjusted it on InDesign and as you In this case, I was going to change a lot of the main areas of the house
can see, it looks more effective and the text is a lot clearer to see. However, I style/colour palette so that it looked more effective due to the fact that I
decided to go back to what the target audience recommended in which I changed the background to black and white, meaning that the text needed
went with there ideas for the house style/colour palette of my Promotional to stand out a lot more.
Poster instead.
When changing the colours and adding the effects to make my text more As you can see, I started to do this with the texts that were featured under
‘WOW’ I had make to sure that they were exactly the same, otherwise it my dark orange stars, making the text stand out and have more life.
would be noticeable.

27. By changing the colour of my featured text to a reddish purple colour, I To continue this orange and purple house style colour, I had to make sure
decided to go with the house style of purple and orange. Something that was that the orange and purple colour change was balanced as if there was too
requested by the target audience. much orange or too much purple in a certain area of the Promotional
Poster, it wouldn’t look right at all.
However, when it came to text of ‘Out Now’ I hanged it a peach/cream colour as I wanted to show a differentiation from the artist
and album, to the persuasive phrase that will urge the target audience to by the record, in which ‘Out Now’ urges the target
audience to get the record as there is evidence of how good it is, which shown from the ratings of newspaper institutions.

28. Once I changed the colour of my ‘Out Now’ text, I wanted to
add a ‘Bevel and Emboss’ effect to it, so that the phrase was
‘alarming’ to the audience (almost portrayed as a signal).
In order for me to do this, I once again went into ‘Objects’ then
down to ‘Effects’ across and down to ‘Bevel and Emboss’ and I
put it to an appropriate level that didn’t make the text look to
dramatic/over the top.
You may have noticed that I have used this effect a lot
throughout my Promotional Poster, as it is something that is
professionally used in some magazine companies.
This what the all the different pieces of text look like, once I had
re-coloured them to the house style colour of orange and
purple.
In this case, I think that it makes the poster look a lot more
attractive and readable, as the text seems to more identifiable
to read.
Also in the top right hand colour, I changed the colour of my
text to turquoise, as I also wanted to be consistent with the text
on the bottom left hand corner.
Overall I am pleased with what the final Promotional Poster
product, as I like that it refers back to the concept of the music
video and how the bright coloured text shows that the genre is
Pop.

29. THE PROMOTIONAL POSTERFOR ELLIE GOULDING ‘YOUR SONG’