The document discusses how to target a specific audience for a music video. It emphasizes placing the video in places where the target audience will see it, like on certain TV shows or radio stations. It also stresses making the artist and video relatable to the audience by having the artist dress casually and film the video in a popular, recognizable location. The audience should also already be familiar with the artist's style and not expect anything too drastically different from previous videos.

2.  As there are different was in which an
audience does react and interact with a
music video, it is important to know how.
They will interact with it via youtube and
MTV, but what would draw them to want
to watch it, for me it would be the lyrics.

3.  To target a particular audience you
need to be in the right place. Making
the audience feel as though the music
video is for them. Where are they? Radio
such as Heart and Magic. TV Shows/Films
making their song to be on a soundtrack.
For the right shows having the audience
wanting to find them.

4.  Already the audience know about the
music artist songs and videos. So they
are familiar with the style.

5.  The way the audience relates to an artist can
be in various ways. Sometimes it may not be
what they sing about. Don’t judge a book by
it’s cover, but an audience is always going to
judge. So how does the music artist look and
does it appeal to the audience, do they have
to be good looking, well presented. My music
artist looks presentable. Within the music video
the location would be in popular places such
as Central London. It is important to maintain a
reasonable attitude as my music artist is seen
to be more relatable. There would not be any
revealing and outstanding clothing, it would
just be natural.

6.  What the audience thinks about an artist
and their music, what they’re expecting.
They wouldn’t be expecting anything
that is drastically new. Just different
surroundings.