Magazines like NME typically photograph indie rock artists in public, outdoor locations to give their photos a raw, candid feel as if caught in the moment. This casual style implies the artists care more about their music than materialism. Photos are often taken in stereotypically British settings like pubs and cafes to relate to their target British audience, celebrating British pride and culture.

2. In magazines such as NME, which mostly
celebrates the genre of Indie rock, most artists
are captured in outside, public places to give
them that raw urban look as if they are just
caught in the moment. It also adds a casual
vibe to the photo as it shows they haven't done
much effort for the photo which shows they are
not into materialistic things and are all about the
music that they provide their fans with. Typically
“British “ locations are commonly used such as
pubs or cafes, this helps relate to the target
audience which will be British, this celebrates
British pride and makes people feel proud for
their country.