4. Agenda
Nature of Business
Objectives
Services
Mission
Vision
Target Market
Choice of Entry Mode
Reason Behind
Negative Impact
Key to success
Shop Placement
International Boundaries
Business Overseas
Implementing Planning
Process
International HR
SWOT
5. Nature of business
Sip & Go ice-cream parlor is determined to become
a daily necessity for local ice-cream addicts.
a place of dreams to escape the daily stresses of life
We will offer its customers the best prepared ice-
cream
and also free books that its customers can read and
enjoy their visit
6. Objectives
Sip & Go” objectives for the first year of operation are:
Become selected as the “Best new ice- cream and
coffee bar in the area.”
Turn in profits from the first month of operations.
Maintain gross profit
7. Services
Peaceful environment for customers
Free Wi-Fi
Home Delivery
Party Service
Home Delivery
Corporate parties
8. Our mission is to Provide Allegiant Service to the
Society
Achieve Maximum Customer Satisfaction
To established brand image
Pioneer success in the ice-cream business
Mission
9. Target market
Young Generations
College Students
University Students
Kids
OUR VISION IS TO BE THE BEST ICE –
CREAM PARLOR IN LOCAL & INTERNATIONAL
MARKET..
10. Choice of entry mode
Several factors affect the choice of
entry mode including
Transport cost
Trade Barriers
Political Risks
Economic Risks
Costs
Firm Strategy
Keeping the following factors in mind ,we
decided should go for “Wholly Owned
Subsidiary”
11. Reasons Behind “Wholly Owned Subsidiary
100% ownership
Control
Whole profit is consume
12.
13. Negative Impact “Wholly Owned Subsidiary
Flexibility
High Risk
100% Capital Investment
14. Key To Success
Presenting a high level of quality in its product line
Maintaining and growing relationship with
customers to generate new and repeat sales
Significant spending in gross roots marketing
Innovating new product offering s that will
differentiate us from our competitors.
15. Shops Placement
Commercial Areas Like; Motijhill, Gulshan,
Dhanmndi,Uttara ect
Middle east Country Capital Like;
Muscat,Doha,Riyadh ect.
Educational Areas
Parks
Shopping malls Areas
20. Business Overseas International Market
Political Climates & Property
Rights
Economic Situation
Knowledge about Business
Market Research
Incorporation Process
21. Marketing plan
Advertising program
Newspaper
Poster
Add
Web pages
Special Events
Sales promotion
program
Coupon(consumer)
Free Limited items
Free sample
Trade allowance
Public relation
program
Product placement
Employees discount
Web page
Public relation desk
24. SWOT….
Our Strengths
Own land for production
Reasonable price
Unique test
Our Weaknesses
Having no patronize on behalf of government
Lack of technical skill
Inexperienced people
25. SWOT….
Our Opportunities
New business idea in Bangladesh
Attract consumers by new taste
There are less competition
Our Threats
Unawareness of the consumer by new taste
Natural calamities
Competition may arrive