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Honey popcorn
Name ID
Rakesh Tripathi 132200073
MD. Mahatab Molla 132200074
Md. Helal Uddin 132200075
 Procedure
 Uniqueness
 Market Position
 Buyers and target group
 Perceived Value
 Challenges
 Product specifies
 Implementing the plan
 Swat
New taste
Innovative product
Made with hygienic ingredients
Zero Preservative
Low price
Available in consumers reach
Product is not
available in the
market
Our brand is
unfamiliar to
people
So we are in 3rd position.
Rural
people
City
people
Super
stores
Malls
Hostel
student
Trade
fair
Unknown brand
Efficient product
Effective quality
Low budget
Readily available
Make awareness
Fluctuation in
price
Product
maximization
Maintain
Product
Guidelines
Affordable for
rural customer
belief of the
consumer
Phase
1
Phase
2
Phase
3
Our Strengths
Own land for production
Reasonable price
Unique test
Our Weaknesses
Having no patronize on behalf of government
Lack of technical skill
Inexperienced people
To Be Continued
Our Opportunities
New business idea in Bangladesh
Attract consumers by new taste
There are less competition
Our Threats
Unawareness of the consumer by new taste
Natural calamities
Competition may arrive
Successfully Complete
Honey popcorn
Honey popcorn
Honey popcorn

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