The changing needs of the supplements industry made us come up with the idea of a company which provides vegan customized supplements

1. B-PLAN
 Apurve Tandon- 20DM040
 Arihant Bothra- 20DM042
 Arvind Mohan- 20DM047
 Aryaman Nair- 20DM048
 Dipayan Ghoshal- 20DM073
 Ishita Kumar- 20DM086

2. ELEVATOR
PITCH

3. WHY THIS OPPORTUNITY
 Health and supplement
industry is growing
 More and more people are
shifting towards veganism
 Customers want natural and
plants alternatives instead of
chemicals

4. NUTRA-VEGAN
We are a company which
provides personalized vegan
supplements to the
customers, online, in various
forms.
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5. 5
Qty Price
(Rs)
Scoops
2.5 4500 100
5 8350 200
10 15900 400
Qty Price (Rs)
Pack of 3 220
Pack of 5 380
Qty No of
cookies
Price
(Rs)
252 gm 6 300
504 gm 12 580

6. ESTABLISHMENT – DESIGN AND FACILITIES
⊷ The Health Supplement/ Nutraceuticals facility shall be
situated away from environmentally polluted areas to avoid
risk of contamination from external environment
⊷ The manufacturing premises shall be located away from
flood prone area
⊷ Premises shall be free of flaking paint and plaster to
prevent the accumulation of dust, minimise
condensation,and shredding of particles.
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7. 7
CUSTOMER WEBSITE
CONSULTING
DIETICIAN
DIET REPORT
NUTRAVEGAN
R&D
PROCUREMENT OF
RAW MATERIALS
VEGAN
PROCESSING
DELIVERY OF
FINISHED
GOODS
OPERATIONAL PLAN

8. 8
ITEM TYPE FLAVOUR QUANTITY NUTRIENT CONTENT
Chocolate • Mint Chocolate
• Dark Chocolate
• Almond butter Chocolate
• Box of 10
• Box of 20
• Vitamin B12
• Protein
• Omega 3
• Omega 6
• Vitamin D
• Calcium
• Vitamin A
• Iron
• Thiamin
• Riboflavin
• Niacin
• Vitamin B6
• Pantothenic Acid
• Folate
Toffees • Caramel and Sea salt
• Coconut milk caramel
• Almond toffee
• Box of 20
• Box of 30
Protein Powder • Vanilla
• Chocolate
• Mango
• 2.5 Kg
• 5 Kg
• 10 Kg
Cookies • Oatmeal raisin cookies
• Vegan pumpkin cookies
• Black sesame and oat tahini
• 252 gm
• 504 gm
Oats • Dark chocolate
• Strawberry oats
• Banana oats
• 1 Kg
• 2 Kg
• 500 gm
Beverages • Watermelon
• Green apple
• 1 Litre
• 200 ml
• 500 ml
This Photo CC BY-NC-ND
This Photo BY-NC-ND
This CC BY-NC-ND

9. DROPPED IDEAS
⊷ Supplements for gym
enthusiasts.
⊷ Heavy investment required to cater to
the need of the masses
⊷ Chocolate protein bars
⊷ High competition prevailing in the
market which is dominated by max
protein
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10. “In India, roughly 5.8 million
Indians die because of
various kinds of diseases.
People tend to skip meals
because of their busy
lifestyle. Hence, there is lack
of essential nutrients in
their respective bodies.
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PROBLEM STATEMENT

11. PRODUCT
DESCRIPTION
We will have supplements of various
kind extracted from plants in order to
compensate for the essential
vitamins and nutrients which a
human body lacks.
⊷ Intended benefits:
 Diet maintenance
 Healthy substitute to junk food
 Customised according to
customer’s needs
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12. OUR PROCESS IS EASY
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Consult our
dietecian on
our website
Doorstep
delivery
Customize
supplement
according
to
prescription
and order
placement
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01 02

13. OUR
WEBSITE
Aims to bring the attention of our
audience over a key concept of
customising vegan supplements
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14. Place your screenshot here
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SHOP NOW
CUSTOMISE YOUR SUPPLEMENTS

15. Place your screenshot here
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TABLET

16. Place your screenshot
here
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CELL PHONE

17. Target Market :
 People with
protein, calcium
and vitamin
deficiency in their
body
 Gym enthusiasts
 Upper middle class
and affluent people
MARKET POSITIONING
Market Size:
⊷ India dietary
supplement
market was
valued USD
3924.44 Million in
FY2020
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18. MARKET STRATEGY
⊷ Awareness and visibility through various forms
of communication, digital media being the main
form.
⊷ To tap the unmet customized supplements
needs
⊷ Penetration pricing policy
⊷ Social media influencers
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19. INDUSTRY AND ECOSYSTEM POSITIONING
 Increase in mental health issues
 Physical Health
 Flexitarianism
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20. COMPETITION ANALYSIS
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DABUR INDIA
LTD
AMWAY OZIVA NUTRA-VEGAN
Strength Strong distribution International
presence
Personalized
guidance
Tasty alternative
with personalized
touch, available in
small quantities
Weakness Competition from
International
companies
Expensive products Expensive products Less availability of
funds
Price Point Low Priced High priced High Priced Value Pricing
UVP Ayurvedic Products Distribution Channel Entirely plant based Personalized
Products

21. PESTEL ANALYSIS
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POLITICAL ECONOMIC SOCIAL TECHNICAL ENVIRONMENTAL
Favourable No red flags are
seen for the
launch.
As it will be an
FMCG company,
and we aim to
cater the mass
markets so it is
favorable as it
will help increase
the GDP of the
nation.
Physical
fitness trend
Advance food
processing
technology
More greenery

22. OPERATIONAL PLAN
⊷ Key Resources:
 Capital
 Dieticians
 Experts who can made customized formulae
⊷ Key activities:
 Placing plant orders to suppliers
 Extracting nutrients from the plants
 Making customized as well as general products
 Delivery of order at the customer's doorstep.
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23. IMPLEMENTATION PLAN
⊷ Target for next 12 months:
 We want to dispatch a minimum of 15-17
orders per day
 We will come up with sachet products once
we get into the competition
 We want to continuously increase our
customer base and hence, awareness
communications will keep rolling
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24. 24
Plans for product development:
At first we will come up with regular protein supplements- chocolate
bars,candies,cookies and slowly and steadily we will also launch liquid tetra packs
of our products.
Business strategy:
 Promotional discounts on first 3 orders
 Vegan bodybuilders for promotion
 Collaboration with hospitals and dieticians

25. OUR TEAM MEMBERS
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FOUNDER
CO-FOUNDER
DIETECIAN
PROGRAMMER
RESEARCH
ANALYST
SALES &
MARKETING

26. LEGAL COMPLIANCE
⊷ FSSAI has already provided
necessary guidelines for
nutraceutical companies.
⊷ Food Safety and
Standards(Advertising and claims)
Regulations 2018
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27. RISKS
⊷ Strategic risk:
 Market
 Product/Technology
 Regulatory/Legal
⊷ Operational risk
 Hiring
 Retaining
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28. 28
FINANCIAL PLAN

29. INVESTOR PITCH
• We are asking for 50 lakhs
for 20% equity in Nutra-
Vegan.
• Let us together solve the
health problems of the
nation.
Nutra Vegan Pvt. Ltd.

30. LEAN CANVAS
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Thanks!
You can find us at
⊷ @www.nutravegan.com
⊷ imvegan@nutravegan.com

32. VEGAN MAP
our office
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