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Fruit Magic Marketing Plan Presentation by Team Fruitilicious
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3. We develop strategies and tactical promotions and strategize to provide developing opportunities both for company and the customers`
4. PRODUCT M Making the process on standard to keep the reputation of the company and the great taste of its healthy products. A Assuring that the product deliver to customers are safe and fresh. G Giving the customer the product with magic smile on their face and providing them a wonderful experience. I Inviting the customers to comeback with their friends and families and share the Fruit Magic’s great tasting and yet healthy foods. C Caring for customers through delivering the great tasting foods and healthy products of Fruit Magic and by its friendly and customer oriented employees.
5. PRICE M Mindful creation of products and services that corresponds to their price in a competitive market. A Accentuating those prices is tantamount to quality. G Guaranteeing that most products being offered compliments customer needs with reasonable prices. I Fruit Magic impels on setting prices that are benefiting both company and customers. C Setting competitive prices against direct and indirect competitors.
6. PLACE M Man, making all Fruit Magic employees’ well- coordinated. A 100% Awareness G Giving convenience and being an “approachable” store. I Informative C 100% Cleanliness
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8. Generate customer interest to be positively inclined towards purchasing the healthy pizza over the regular ones.
9. Mechanics To qualify for Spin the Pizza Wheel!, customers must buy any variant of Fruit Magic’s Healthy Pizza (White Cheese Lite, Pepperoni, Vegetables, Mexican, All Meat). Upon purchase, customers will be given a one chance spin.
16. Mechanics The magician has to encourage the customers to purchase four (4) large shakes with any flavour by offering the fruits to the customers.
17. Mechanics The customers will get a free small shake worth PHP 45 with a flavour same with the fruits given by the magician.
18. Mechanics Aside from the free small shake, prizes will be given such as designed ballpen and pencils with erasers.
19. Objectives Increase awareness on Fruit Magic and its products. Creating lifetime memories of loyal customers with the help of Fruit Magic.
20. Mechanics The promotion is open to all Fruit Magic customers. Participants must take photos including any Fruit Magic products at any Fruit Magic Lounge and stall. Participants must have 2 t0 8 members
21. Mechanics Images must show the participants consuming any Fruit Magic products at any Fruit Magic stores.
22. Mechanics The management will choose the winning photos based on the criteria. Winners will be contacted to receive their prize and the winners will be posted in the fan page.
24. Objectives Increase number of new buyers. Increase sales among products. Duration June 1 to 30, 2011
25. Mechanics For every Fruit Magic purchase worth Php500.00 for every single purchase, customers will get rebate on their next purchase that will worth of PHP 200.00. Present the coupon upon your next purchase.
26. Mechanics Customers must present this raffle coupon upon next purchase worth PHP 200 to get a 5% off on all Fruit Magic products.
27. Objectives Increase number of new buyers. Increase sales among products. Duration June 1 to 30, 2011
28. Mechanics The customer must purchase any Fruit Magic juice with a minimum of P150.00. The customer will shake the “shaker”, after shaking; he will pick one item/fruit and read the content. The Shaker
29. Mechanics The customer must purchase any Fruit Magic juice with a minimum of P150.00. The customer will shake the “shaker”, after shaking; he will pick one item/fruit and read the content.
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33. It makes me smile, not for a while. Cannot hide this feeling of mine A never ending happy mood ‘Cause with you, I feel so good What is that magic That tickles me in a click So playfully, so playfully dancing in my wit
34. Is that strawberry, that makes me go crazy Or pineapple that gives me a smile in me How about banana and kiwi The mango, watermelon and the raspberry A beautiful melody But wait there’s more, more to look for Yogurt, sandwiches and pizza galore What a healthy world, a healthy smile
35. Is that strawberry, that makes me go crazy Or pineapple that gives me a smile in me How about banana and kiwi The mango, watermelon and the raspberry A beautiful melody But wait there’s more, more to look for Yogurt, sandwiches and pizza galore What a healthy world, a healthy smile
36. A healthy friendship not for a while Is that strawberry, that makes me go crazy Or pineapple that gives me a smile in me How about banana and kiwi The mango, watermelon and the raspberry Fruit Magic melody
