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Potential growth of a consultancy firm through inbound marketing : Presented by Zohdi Rizvi

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http://www.zohdirizvi.com - Presented my ideas regarding how Inbound Marketing can help a company to leverage from Inbound Marketing Strategy!

http://www.zohdirizvi.com - Presented my ideas regarding how Inbound Marketing can help a company to leverage from Inbound Marketing Strategy!

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  • 1. Potential growth of Lumium through Inbound Marketing Strategy
    Zohdi Rizvi
    MBA in Marketing & e-business
    Inbound Marketing Certified
    November 30, 2010
  • 2. What I’ll Cover Today
    About Inbound Marketing
    Lumium’s present strategy of web-marketing
    Shortcoming’s in the present website
    Sample of result-driven website template
    Why and How of Inbound Marketing
    Channels of Inbound Marketing
    Lead Generation and Lead Nurturing
    Questions and answers
  • 3. About Inbound Marketing
    Outbound Marketing
    Customer Annoying
    Marketers chases customers
    Inbound Marketing
    Highly effective
    Less costlier, requires time and patience
    Customer approaches
    The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the '80s and '90s when they learned their trade, but they don't seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.
  • 4. Lumium’s present strategy of web-marketing
  • 5.
  • 6. What’s lacking?
    No branding, of a company who does branding for others…
    What’s the objective of the website?
    Traffic? For what?
    No engagement with audience
    No blogging
    No social media strategy
    No proper SEO
    Look and feel of website dates back to era of ‘95, when website were just created for the sake of status quo
    But Can we improve it?
  • 7. Yes! Indeedand there is a potential opportunityfor Lumium to take advantagefrom Inbound Marketing StrategyHow? Let’s see!
  • 8. Re-designed Sample Layout of Lumium’s Website
  • 9.
  • 10.
  • 11. Inbound Marketing Strategies forLumium
    Set an Objective for Inbound Marketing / Social Media
    Audience Analysis => Segmentation =>Set Objectives for each segment => Formulation of Strategy
    Devise Tactics using Social Media Channels
  • 12. What we can expect after this?
  • 13. Traffic from
    Publish and get found:
    Videos, Blogs, Articles etc
  • 14. Leads to:
  • 15. Further Improvisation
    Lead Nurturing via Email Marketing
    Website Optimization via Google Website Optimizer
    Getting insights about your website, campaigns and online process via Web-Analytics software such as Google Analytics, Adobe Omniture etc.
    Accommodating insights with change..
    Engaging with audience and involving them to create more buzz about the company, its ethics, values, services etc..
  • 16. Thank YouQuestions and AnswersYou can reach me @LinkedIn: http://www.linkedin.com/in/zohdirizviFacebook: http://www.facebook.com/zohdi.rizviTwitter: http://www.twitter.com/zohdi_rizviMy Website: http://www.zohdirizvi.comEmail: zohdi.rizvi@gmail.comCell phone: +91-9974458573