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Potential growth of a consultancy firm through inbound marketing : Presented by Zohdi Rizvi

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http://www.zohdirizvi.com - Presented my ideas regarding how Inbound Marketing can help a company to leverage from Inbound Marketing Strategy!

http://www.zohdirizvi.com - Presented my ideas regarding how Inbound Marketing can help a company to leverage from Inbound Marketing Strategy!

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    Potential growth of a consultancy firm through inbound marketing : Presented by Zohdi Rizvi Potential growth of a consultancy firm through inbound marketing : Presented by Zohdi Rizvi Presentation Transcript

    • Potential growth of Lumium through Inbound Marketing Strategy
      Zohdi Rizvi
      MBA in Marketing & e-business
      Inbound Marketing Certified
      November 30, 2010
    • What I’ll Cover Today
      About Inbound Marketing
      Lumium’s present strategy of web-marketing
      Shortcoming’s in the present website
      Sample of result-driven website template
      Why and How of Inbound Marketing
      Channels of Inbound Marketing
      Lead Generation and Lead Nurturing
      Questions and answers
    • About Inbound Marketing
      Outbound Marketing
      Ineffective
      Costlier
      Customer Annoying
      Marketers chases customers
      Inbound Marketing
      Highly effective
      Less costlier, requires time and patience
      Customer-driven
      Customer approaches
      The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the '80s and '90s when they learned their trade, but they don't seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.
    • Lumium’s present strategy of web-marketing
    • What’s lacking?
      No branding, of a company who does branding for others…
      What’s the objective of the website?
      Traffic? For what?
      No engagement with audience
      No blogging
      No social media strategy
      No proper SEO
      Look and feel of website dates back to era of ‘95, when website were just created for the sake of status quo
      But Can we improve it?
    • Yes! Indeedand there is a potential opportunityfor Lumium to take advantagefrom Inbound Marketing StrategyHow? Let’s see!
    • Re-designed Sample Layout of Lumium’s Website
    • Inbound Marketing Strategies forLumium
      Set an Objective for Inbound Marketing / Social Media
      Audience Analysis => Segmentation =>Set Objectives for each segment => Formulation of Strategy
      Devise Tactics using Social Media Channels
    • What we can expect after this?
    • Traffic from
      SEO
      Publish and get found:
      Case-studies
      Whitepapers
      Videos, Blogs, Articles etc
    • Leads to:
    • Further Improvisation
      Lead Nurturing via Email Marketing
      Website Optimization via Google Website Optimizer
      Getting insights about your website, campaigns and online process via Web-Analytics software such as Google Analytics, Adobe Omniture etc.
      Accommodating insights with change..
      Engaging with audience and involving them to create more buzz about the company, its ethics, values, services etc..
    • Thank YouQuestions and AnswersYou can reach me @LinkedIn: http://www.linkedin.com/in/zohdirizviFacebook: http://www.facebook.com/zohdi.rizviTwitter: http://www.twitter.com/zohdi_rizviMy Website: http://www.zohdirizvi.comEmail: zohdi.rizvi@gmail.comCell phone: +91-9974458573