This is all about creating momentum in business growth for independent service professionals, coaches, consultants and trainers. https://anarosenberg.com/grow-business-the-fastest

1. The One Thing To
Grow Your Business
The Fastest

2. with
Ana Rosenberg

3. I was asked one of the questions I hate the
most: What is the one thing to do to grow
my business the fastest?

4. There are several caveats and a simple
answer...

5. First, we're talking about growing the
fastest humanly possible (not a magic thing).

6. Second, the "one thing" doesn't exist (hence
my intense dislike of the question).

7. Third, there are things in our control and
things that are not.

8. Having said that, this was my answer...

9. "What creates growth and
money in a business is
value”

10. So if I had to choose only one thing, it would
be to focus on the biggest value possible
(and to communicate it, too).

11. So what exactly is
value?

12. "To add value is to take your
clients closer to the outcome they
desire"
- Ana Rosenberg

13. You can think of adding high
value as making the biggest
difference possible.

14. AND....

15. Super important. It has to be a
difference that your clients
perceive as desirable.

16. (I don't know how to put it more
creatively so that I don't feel I'm
repeating myself but... people buy
what they want,
not what you want them to buy).

17. An expensive mistake
we all make as some
point…

18. Where does the value we bring to
the table really come from?

19. We often think it comes from hard
work.

20. So we are tempted to emphasize
the hard work instead of the value
to the client in our
communication.

21. What can create
momentum today…

22. Adding value is not enough, it also
has to be communicated so that
clients see for themselves the
value.

23. What you can do today is to make
sure that your communication is
focused on that transformation
you provide.

24. Example of what I do - I make sure
that when I talk to a potential
client I'm putting the focus on the
transformation they want and not
on how it is delivered.

25. (Nobody cares how many hours
of training they get. They care
about growing their business,
signing up high value clients and
building a global brand that is
loved and sells a ton...in the case
of my audience).

26. NEXT STEP

27. Are you joining me for this
Free Online Training?
How To Create High-Value
Clients Online
AnaRosenberg.com/class

28. It's all about creating value, positioning the
value you bring to the table and
communicating that value for people like
us who have a business based on our
knowledge, information and expertise.

29. AnaRosenberg.com/class