Potential growth of a consultancy firm through inbound marketing : Presented by Zohdi Rizvi
Adventure Works: The ultimate source for outdoor equipment
Potential growth of Lumium
Inbound Marketing Strategy
MBA in Marketing & e-business
Inbound Marketing Certified
November 30, 2010
What I’ll Cover Today
• About Inbound Marketing
• Lumium’s present strategy of web-marketing
• Shortcoming’s in the present website
• Sample of result-driven website template
• Why and How of Inbound Marketing
• Channels of Inbound Marketing
• Lead Generation and Lead Nurturing
• Questions and answers
About Inbound Marketing
• Outbound Marketing
• Inbound Marketing
Less costlier, requires
time and patience
The best analogy I can come up with is that traditional marketers looking to garner interest
from new potential customers are like lions hunting in the jungle for elephants. The
elephants used to be in the jungle in the '80s and '90s when they learned their trade, but
they don't seem to be there anymore. They have all migrated to the watering holes on the
savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend
setting up shop at the watering hole or turning your website into its own watering hole.
• No branding, of a company who does branding for
• What’s the objective of the website?
Traffic? For what?
No engagement with audience
No social media strategy
No proper SEO
• Look and feel of website dates back to era of ‘95, when
website were just created for the sake of status quo
• But Can we improve it?
and there is a potential opportunity
for Lumium to take advantage
from Inbound Marketing Strategy
How? Let’s see!
Inbound Marketing Strategies for
• Set an Objective for Inbound Marketing /
• Audience Analysis => Segmentation =>Set
Objectives for each segment => Formulation
• Devise Tactics using Social Media Channels
• Lead Nurturing via Email Marketing
• Website Optimization via Google Website
• Getting insights about your website,
campaigns and online process via Web-
Analytics software such as Google Analytics,
Adobe Omniture etc.
• Accommodating insights with change..
• Engaging with audience and involving them
to create more buzz about the company, its
ethics, values, services etc..
Questions and Answers
You can reach me @
My Website: http://www.zohdirizvi.com
Cell phone: +91-9974458573