Presentation on digital marketing

1. Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.Org
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Strategic Marketing Management Through
New Media Marketing
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6. Understand Your Target Market!
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• 93% of online experiences begin with a search engine.
• 97% of consumers search for product and services online.
• Online search is the #1 driver of traffic to websites.
• 75% of users never scroll past the first page of search results.
• Over 39% of customers today come from search engine.
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Where Do Consumers Search From?
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Mobile Marketing Is The Next Big Thing!
57% would not recommend a business with a bad mobile site.
71% of mobile users expect a mobile site to load as fast as a desktop.
40% have turned to a competitors site after a bad mobile experience.
95% of Smartphone users search for local information.
61% of users call a business after searching.
59% will visit business location after searching on mobile.
90% of these people will act within 24 hours.
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11. Website
Online Adverting
SEO
Email Marketing
Social Media
Content Marketing
Online PR
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12. New Media Marketing
• Focused on building relationship
• Permission based rather then selling
• Social Media, Opt-In emails, Blogs, etc...
• Interactive, immediate, accessible, constantly evolving
• Requires consumer engagement for success
• Requires time and discipline
• Anyone can participate and generate word of mouth
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13. Keyword Research Tools
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14. Competitive Analysis Tools
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15. Why Social Media?
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18. Co-Working Space
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20. Business & Entrepreneurship Trainings
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21. Finding Professionals
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22. Recommended Books
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23. Links and Recourses
Crowdfunding:
https://fundly.com
https://www.causes.com
https://www.justgive.org
https://www.crowdrise.com
http://www.razoo.com
https://www.kickstarter.com
http://www.gofundme.com
http://www.firstgiving.com
https://www.indiegogo.com
Co-Working Space:
http://geekdom.com
http://cafecommercesa.org
http://venturepointsa.com
http://www.firecatstudio.com
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24. Links and Recourses
Business Trainings:
http://sasbdc.org
https://www.score.org
http://www.accion.org
http://www.sba.gov
http://venturelab.org
http://saonlinemarketing.com/
Finding Professionals:
https://freelancer.com
https://www.odesk.com
https://www.elance.com
http://www.peopleperhour.co
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http://99designs.com
http://studio.envato.com
http://www.coroflot.com
http://www.guru.com
https://www.fiverr.com
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25. SEO Tools
moz.com/tool
woorank.com
alexa.com
compete.com
link-assistant.com
majesticseo.com
moz.com/local/
Google Analytics
Google Webmaster tool
opensiteexplorer.org
socialcrawlytics.com
gtmetrix.com
webpagetest.org
internetmarketingninjas.com
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