SEO2014

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SEO2014

  1. 1. @wordcampaustin @yusufchowdhury #WCATX #SEOTips #SEO2014 1@yusufchowdhury
  2. 2. Yusuf Chowdhury 210-316-3123 www.OnlineBusinessOwners.Org 2 Different SEO Struggles in 2014 @yusufchowdhury
  3. 3. www.moz.com/google-algorithm-change www.rankranger.com/google-algorithm-updates 3@yusufchowdhury
  4. 4. Black Hat, Gray Hat and White Hat 4@yusufchowdhury
  5. 5. More On-Site SEOs Schema data structure (www.schema.org) Google now Chrome voice Google glass Mobile friendly websites Knowledge graph search Hummingbird Secure based websites Mobile and tablet search volume 5@yusufchowdhury
  6. 6. 6@yusufchowdhury
  7. 7. @yusufchowdhury 7 Website Structure
  8. 8. 1- Effective keywords research. 2- Analyze your competitors. 3- Pick top relevant keywords. 4- Optimize per page for On-Site SEO. 5- Focus on mobile based website. 6- Setup Google Analytics and Google Webmaster tool. 7- Create link building Strategy. 8- Invest in email marketing 9- Focus on content marketing. 10- Online advertising 11- Track, measure and adjust. 8 SEO To Do Check List @yusufchowdhury
  9. 9. Deferent Types of Keywords! Short-tail keywords Example: “Shoes” or “women’s shoes” Long-tail keywords Example:“Affordable women’s shoes online” is a long-tail version of “women’s shoes” Navigational keywords Example: “Nikon” to find the website for the Nikon brand. Informational keywords Example: “landscape photography tips” or simply “landscape photography”. Transactional keywords Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords. 9@yusufchowdhury
  10. 10. 10@yusufchowdhury
  11. 11. On-site SEOtechniques include adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website ( Title Tags, Meta Description Tags, Schema …) Off-site SEO techniques include the process of "link building" or getting links back to your site from others. 11@yusufchowdhury
  12. 12. 12@yusufchowdhury
  13. 13. 13 www.yoast.com @yusufchowdhury
  14. 14. Keyword Research Tools 14@yusufchowdhury
  15. 15. What is On-Site SEO &Off-Site SEO 15@yusufchowdhury
  16. 16. - URL - Title Tags - Meta Tag Description - Keyword Rich Density - Anchor Text - Images - Internal Links - Schema - Outbound Links - Page Load Speed - Alt Tag - Sitemap -Robots.txt - Google Authorship - H1 title 16@yusufchowdhury
  17. 17. - Building Links number of links quality of links keyword based anchor text Internal linking outbound linking - Press Release - Guest Blogging - Web Directories -Review Sites -Social Media Sites - Local SEO directory 17@yusufchowdhury
  18. 18. Competitive Analysis Tools 18@yusufchowdhury
  19. 19. Measuring Tools 19@yusufchowdhury
  20. 20. Local SEO Citations 20@yusufchowdhury
  21. 21. 21@yusufchowdhury
  22. 22. SEO Tools moz.com/tool webseoanalytics.com woorank.com alexa.com compete.com link-assistant.com majesticseo.com quantcast.com moz.com/local/ clicky.com piwik.org woopra.com Google Analytics Google Webmaster tool opensiteexplorer.org socialcrawlytics.com gtmetrix.com webpagetest.org 22@yusufchowdhury
  23. 23. More SEOTools 23 validator.w3.org writemaps.cominternetmark etingninjas.com freeprivacypolicy.com thedma.org htaccesstools.com generateit.net lsikeywords.com msweet.org review-script.com bing.com/toolbox/we bmaster domaintools.com prchecker.info visual.ly dmoz.org www.google.com/insi desearch feedburner.com easyreviewscript.com @yusufchowdhury
  24. 24. Resources SearchEngineJournal.com SearchEngineLand.com Moz.com SEObook.com SearchEngineWatch.com 24

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