Having a website without generating any traffic, leads or customers is a complete waste of time and money. Learning everything about digital marketing can be overwhelming! Especially when Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. Using SEO is one of the most task for any websites. With too many options out there to promote a website, there are hundreds and thousands of so called SEO experts that you can seek help, which is a good news but the problem there are some that are using and tricking Google. Thanks to Google’s strict guidelines and update, they cleaned up 80% of the so-called SEO companies that indulge in black hat SEO technique. This is why every business owner needs to understand that promoting a site with adherence to Google guidelines is very important to achieve long term.