A basic guide on how to generate more list subscribers.

1. Yusuf Chowdhury
210-316-3123
www.meetup.com/SAOnlineMarketing
www.OnlineBusinessOwners.org
The Musts of an Email List

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@yusufchowdhury
#digitalmarketing
#bizvlogsummit

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Why Email Marketing Is Important?

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•91% of consumers check their mail at least once a day
•Over 2/3 of all emails are opened on mobile devices
•Email is the most popular activity on smart phones among 18-
44 yrs. old users
•64% of decision makers read their email on mobile devices
•66% of U.S. online consumers made a purchase as a result of
email marketing
•Over 70% of mobile purchasing decisions are influenced by
promotional emails
91

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Nearly one third of
email recipients open
email based on
subject line alone.

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Crazy subject lines
generate opens but
will damage subscriber
relationships.

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Using “Alert”,
“News”, “Bulletin” in
subject lines
significantly boosts
open and CTR.

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Using the words “Sale”,
“New”, “Video” in
subject lines boost
open and CTR.

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A FEW MORE EMAIL FACTS THAT AFFECT MARKETING
•Almost HALF of subscribers on most email lists are inactive
•Over 20% of marketing emails never make it to a
subscriber’s inbox
•Email open rates are noticeably lower on weekends than on
weekdays
•We recommend using text of at least 13px – 16px for body
copy

10. Which Email Marketing Platform?

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You can’t build an
email list without
targeted traffic.

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With a proper sales
funnel, you can create
fans out of people
who never even knew
you existed!

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There are basically three types of people
you’ll interact with during the sales process:
1.Leads.
2.Prospects.
3.Customers.

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• Traffic
• Online presence
• Brand Awareness
• Education
• Evaluation (test drive)
• Purchase
• Loyal Fan/Repeat Customer
The Sales Process

15. 1. Organic
2. Direct
3. Referral
4. Paid
5. Social
5 areas of web traffic
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16. Start Blogging
- Write compelling content
- Optimize your content for SEO
- Must be sharable in social networking sites
- Submit unique blog posts on external websites
- Guest posts.
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17. Submit your Blog posts
- alltop.com
- plus.google.com/communities
- linkedin.com/directory/groups
- quora.com
- medium.com
- business2community.com
- ontoplist.com
- bloggingfusion.com
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18. helpareporter.com
i-Newswire.com
releasewire.com
24-7pressrelease.com
pr.com
free-press-release.com
1888pressrelease.com
onlineprnews.com
marketpressrelease.com
newsvine.com
Submit to PR websites
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19. Local chapters
BBB
Niche based directories
Submit to Web Directories
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20. EBook Syndication
- free-ebooks.net
- getfreeebooks.com
- e-library.net
- ebookdirectory.com/
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21. Podcast websites
- apple.com/itunes
- podfeed.net
- stitcher.com
- blubrry.com
- learnoutloud.com
- digitalpodcast.com
- podomatic.com
- blogtalkradio.com
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22. Audio/Podcast Submission Website
- soundcloud.com
- yourlisten.com
- audioboo.fm
- chirbit.com
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23. Digital Magazine Websites
- calameo.com
- yudu.com
- scribd.com
- issuu.com
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24. PowerPoint sharing websites
- slideshare.net
- slideboom.com
- authorstream.com
- prezi.com
- slideserve.com
- powershow.com
- speakerdeck.com
- slideplayer.com
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25. Video Websites
- youtube.com
- vimeo.com
- wonderhowto.com
- metacafe.com
- dailymotion.com
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26. Social Networking Site
facebook.com
twitter.com
Periscope.tv
youtube.com
pinterest.com
linkedin.com
stumbleupon.com
digg.com
reddit.com
delicious.com
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27. Online Advertising
- google.com/adwords
- facebook.com/advertising
- ads.twitter.com
- linkedin.com/ads/
- ads.pinterest.com/
- stumbleupon.com/pd
- outbrain.com/
- taboola.com
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28. Infographics Submission website
- infographicsarchive.com/submit-infographics/
- submitinfographics.com/
- infographicsite.com/submit-infographic/
- visual.ly
- reddit.com/r/infographics/
- nerdgraph.com/submit-infographic/
- infographiclove.com
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How to Get More
Opt-ins on?

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- Utilize your web pages strategically.
- Place Your CTA Where the Eye Can See.
- Use Contrast to Make CTAs Stand out.
- Link Your CTA to a Dedicated Landing Page.
- Offer opt-in on multiple locations.
- Use different copy but stay relevant.
- Try different formats.

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“A great auto-responder builds a
strong foundation for your
relationship with your new
subscriber. So Use a single warm,
personal message early on”

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How to Keep Subscribers?
- Give out Irresistible offer.
- Focus on Creating An Amazing Title.
- Focus on your leads.
- 90% not promotional.
- Don’t send too often.

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• EBooks or Guides.
• Templates or Presentations.
• Research & Reports.
• Whitepapers.
• Live Webinars.
• On-demand Videos.
• Blog posts.

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“For an experiment, we changed the title of an
ebook and ran an A/B test to see which one
would perform better. we took the original title
“The Productivity Handbook for Busy
Marketers” and changed it to “7 Apps That Will
Change the Way You Do Marketing.”
source: www.hubspot.com