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Fire Your Boss
 

Fire Your Boss

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Welcome to the wonderful world of making money by actually charging for stuff.

Welcome to the wonderful world of making money by actually charging for stuff.

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  • Works for me this way - and super-fast!
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  • So when are you going to put audio into your slides cause it really super dam boring and it just makes no sense just to watch Silent movies in thsi digital age why so outdated and such a boring site ?
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    Fire Your Boss Fire Your Boss Presentation Transcript

    • Fire Your Boss!!1 Blog revenue that makes sense for 2009 with Yongfook of ~ a digital business incubator, based in Tokyo
    • BUT FIRST, A COWARDLY DISCLAIMER
    • Now I can say everything I need in 140 chars or less.
    • Earned $1039 in his best month.
    • Some people are making money from blogging, it seems...
    • Some people are making money from blogging, it seems...
    • Some people are making money from blogging, it seems...
    • Some people are making money from blogging, it seems...
    • Some people are making money from blogging, it seems...
    • ! Advertising is not a way to monetise your blog, it is a way for someone else to monetise your blog.
    • Difficulties of building a massive audience •Fragmentation •It takes a long time •Massive audience scale brings new problems.
    • When this story broke, it was both factually incorrect and damaging to the reputation of the sole source.
    • Yellow Journalism / Sensationalism / Manufactured Drama: Top-earning blogs indulge in this because the advertising model rewards it.
    • How do you want to grow in 2009? or Audience Size Profit PROTIP: Aim for this
    • What’s the revenue model?
    • Things have been free for so long we’ve developed an “entitlement” mentality. WTF, I have to PAY???
    • Audience Size Free Paid
    • Audience Size Free Paid
    • Audience Size Free Paid
    • As bloggers you are already creating content. You write frequently. You write authoritatively. You know what audiences respond to. You have a built-in audience already.
    • But who the hell is going to pay for my content? We have to get over the notion that people won’t pay Niche Trust Authority Convenience Regularity Impulse Benefits Vanity / Improvement
    • What can you write about that you are an expert on? The nicher the better. Be granular.
    • + Your blog (always free) Your niche eBook @ $30 ✓ Everyone has a book in them! ✓ You’re an expert on something no matter how niche. ✓ You aren’t selling just to your blog audience, you’re selling to everyone coming in from search engines. Someone, somewhere will buy. ✓ How many books would you need to sell to earn more per month than the ads on your blog?
    • + Your blog (always free) Your eLearning site @ $30 p/m ✓ Can you teach something in the form of a course? ✓ You’re an expert on something no matter how niche. ✓ How many subscribers before you have a stable monthly income?
    • THE MATH Subscription Fee Members Revenue Per Month $10 20 $200 Subscription Fee Members Revenue Per Month $30 50 $1500 Subscription Fee Members Revenue Per Month $50 100 $5000
    • You Your eLearning site @ $30 p/m this is not a full time job, but this might be. Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m $15,000 p/m
    • thousands x $100 p/m = $x million p/year
    • US$10 million p/year
    • One of their properties = $2.5 million p/year
    • Profitable from day 1.
    • What scales vertically?
    • Tools http://www.amember.com http://www.mailchimp.com http://www.aweber.com http://www.mindvalley.com http://www.teachingsells.com http://www.waterfrontmedia.com
    • You can ask me about this or any of the other stuff. Happy to chat. View / Download this presentation: http://www.slideshare.net/yongfook
    • CEO of http://www.yongfook.com Digital Business Incubation http://www.egg-co.com http://www.opensourcefood.com http://www.sweetcron.com http://www.rippl3.com Coming soon - an easy-to-use tool related to the stuff I talked about today... http://www.rippl3.com
    • Thank You! If you need to get in touch, for the rest of my trip I can be found sitting in front of a bowl of this: