Growth Hacking for Corporates (www.wepullthetrigger.com)

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Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!

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Growth Hacking for Corporates (www.wepullthetrigger.com)

  1. 1. BUT WAIT, ISN’T GROWTH HACKING ONLY A STARTUP TREND?
  2. 2. NO, NO, NO AND NO THAT’S A MISCONCEPTION AMONG MANY IN THE CORPORATE WORLD.
  3. 3. NOW, YOU’RE PROBABLY THINKING... We’ve been working by the same business model for years, and we have seen slow, but steady growth....how can I apply this to my organisation?
  4. 4. FIRST OF ALL, YOU NEED TO LET GO OF THIS “IF-IT-AIN’T-BROKEN-MENTALITY”.
  5. 5. YOU NEED TO IMMERSE YOURSELF IN DISRUPTIVE AND SUBVERSIVE THINKING LIKE STARTUPS DO.
  6. 6. These guys leveraged Craigslist to grow their user base considerably by creating inbound links for the AirBNB platform when users posted listings for their bedrooms on Craigslist. LET’S GET STARTED WITH A CLASSIC EXAMPLE OF DISRUPTIVE THINKING
  7. 7. ENOUGH TALK AND CONDESCENDING REMARKS, LET’S GET STARTED ON GROWTH HACKING FOR CORPORATES
  8. 8. FIRST, HOWEVER, LET’S ZOOM IN ON GROWTH HACKING WHICH IS... Growth hackers are inspired by data and they use tactics like rapid testing, highly personalised content and social media outreach to deliver growth. a process of rapid experimentation across marketing channels and product development to identify the most effective & efficient ways to grow a business. © DAVID ARNOUX
  9. 9. IF THIS SEEMS LIKE A DARK ART TO YOU, DON’T PANIC, IT’S NOT. IT’S ROOTED IN A SCIENTIFIC PROCESS.
  10. 10. CRITICAL, HOWEVER, TO UNDERSTAND IS THAT GROWTH HACKING IS A MINDSET RATHER THAN A SET OF TOOLS... it relies on a different way of thinking, a mindset that “we know nothing until we have seen the data”.
  11. 11. LET’S TAKE FIVE SECONDS TO THINK ABOUT TONY ROBBINS’ WORDS OF WISDOM “A belief is a poor substitute for experience”
  12. 12. HIRE A GROWTH HACKER DOES GROWTH HACKING APPEAR TO BE A LEAP IN THE DARK FOR YOU?
  13. 13. AND NOW TO THE MILLION DOLLAR QUESTION YOU HAVE BEEN WAITING TO ASK OUT LOUD How can corporates maximise the benefits of growth hacking?
  14. 14. LET’S SEE HOW DROPBOX DID!
  15. 15. THEY INCREASED THEIR SIGN UPS 60% VIA THEIR REFERRAL CAMPAIGN 1. 2. They made it easy for existing users to share referral links with friends. They did this by offering users an incentive, such as 16GB extra disk space for having one other person sign up.
  16. 16. FIRST OF ALL, THERE ARE SEVERAL FUNDAMENTALS CORPORATES NEED TO ADOPT. WE PRESENT THEM HERE.
  17. 17. CULTURE IS ESSENTIAL
  18. 18. IT IS IN THE CULTURE! IT MIGHT NOT SOUND SO FANCY IN YOUR EARS, BUT IT ALL STARTS WITH CULTURE! SO, LET’S TAKE A CLOSER LOOK. In reality, the advantage that agile startups have over corporates isn’t the tools. Growth hacking tools are available to everyone.
  19. 19. COMMON FOR MANY STARTUPS IS THAT THEY ARE OBSESSED WITH OPTIMISING VIA EXPERIMENTATION.
  20. 20. BUT CULTURE, WHAT DOES THAT EVEN MEAN IN THIS CONTEXT? Let’s provide you with an example of what it might suggest, but beware that this example, for some, is on the edge.
  21. 21. EVERY GROWTH HACKER MUST BE 20% EVIL... ...As when Uber employees ordered and cancelled more than 5,000 rides from their all-time competitor, Lyft. This act reduced the availability of Lyft drivers and threatened the income that Lyft drivers relied on!
  22. 22. LARGE ORGANISATIONS NEED TO ADOPT A SIMILAR MINDSET AS STARTUPS!
  23. 23. EMBRACING FAILURE
  24. 24. 80% OF EXPERIMENTS ARE MOST LIKELY TO FAIL. LET’S GET THE FACTS STRAIGHT... However, organisations and individuals don’t like to embrace failure = another cultural challenge. This is a curse to large organisations.
  25. 25. BY NOT EMBRACING FAILURE, THE COMPETITIVE ADVANTAGES FALL RIGHT BACK INTO THE ARMS OF STARTUPS.
  26. 26. PREVENT THIS BY CHANGING YOUR MANTRA AND STICK TO IT IF YOU’RE GOING TO FAIL, FAIL FAST!
  27. 27. SPEED OF ACTION
  28. 28. SPEED IS ESSENTIAL to a growth hacker. Yet, most large organisations spend too much time planning and perfecting strategies.
  29. 29. IN ORDER TO GAIN SPEED, CORPORATES NEED TO TEAR THE PIECES APART (READ: PRODUCT, MARKETING, LOGISTICS, SALES).
  30. 30. SOUNDS TOO DRASTIC? DO AS OTHER ORGANISATIONS WHERE GROWTH HACKING IS AN INTEGRAL PART: Hive off a small team into an accelerator to minimise disruption but primarily to achieve the maximum agility that comes from having small, cross-functional teams.
  31. 31. STILL HESITATING ABOUT IMPLEMENTING GROWTH HACKING PRACTICES IN YOUR ORGANISATION? LET’S CONCLUDE WITH 4THINGS ONLY A GROWTH HACKER CAN DO!
  32. 32. 4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do) 1. 2. Reverse engineer your competitor’s website traffic, like AirBNB did, leveraging Craigslist. Be 20% evil like Uber when they ordered and cancelled thousands of Lyft rides.
  33. 33. 4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do) 3. 4. Have the technical skills to create an efficient referral campaign like Dropbox. Be creative, analytic, and technical to do side project marketing as we have done for Cartamundi.
  34. 34. CONVINCED THAT YOU NEED TO START GROWTH HACKING NOW?! REACH OUT TO US contact@wepullthetrigger.com STAY UP TO DATE ON OUR BLOG www.wepullthetrigger.com/blog CONNECT VIA LINKEDIN Trigger: Growth Hacking Agency FOLLOW US ON TWITTER AND INSTAGRAM @wetriggergrowth

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