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Mobile Information Architecture

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Christian Crumlish
Christian Crumlish

The document discusses designing experiences for the mobile web. It notes that the mobile web is profoundly different than the desktop experience due to different contexts and portability. Some key decisions for mobile web design include whether to have a single or dual-site approach, how to structure navigation and content for smaller screens, and usability testing approaches. It also describes a case study of redesigning a website for mobile and some of the challenges encountered.

DesignTechnologyBusiness
1 of 45
Mobile Information Architecture ,[object Object],[object Object]
A Mobile Web? ,[object Object]
A Mobile Web? ,[object Object],[object Object],[object Object],[object Object]
http://flickr.com/photos/pitifulpussycat/19301063/
Profoundly Different ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://flickr.com/photos/rklawton/400751464/
http://flickr.com/photos/moriza/126238642/
http://flickr.com/photos/moriza/175599244/
http://flickr.com/photos/moriza/175599316
http://flickr.com/photos/azrehman/357399358/
http://flickr.com/photos/bruceley/199457887/
http://flickr.com/photos/mmoorr/348607373/
http://flickr.com/photos/kristi-san/37526972/
http://flickr.com/photos/dhbress/87105370/
http://flickr.com/photos/flickfamily/211470875/
Context ,[object Object],[object Object],[object Object],[object Object]
http://flickr.com/photos/timcaynes/427589206/
Emerging Patterns ,[object Object],[object Object],[object Object]
A Series of Choices ,[object Object],[object Object],[object Object],[object Object]
Go Mobile? ,[object Object],[object Object],[object Object],[object Object]
One site or two? ,[object Object],[object Object],[object Object]
One Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
One-Site Subchoices ,[object Object],[object Object],[object Object],[object Object]
http://flickr.com/photos/glsims99/124769065/
http://flickr.com/photos/ross/109119612/
http://flickr.com/photos/mikedefiant/336578542/
Tailoring the Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IA Matters! ,[object Object],[object Object]
And what about .mobi? ,[object Object],[object Object]
A Case Study ,[object Object],[object Object],[object Object],[object Object]
america.htc.com
america.htc.com/mobile
Our Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One-Site Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two-Site Fallback ,[object Object],[object Object],[object Object],[object Object]
The Web Sitemap
Web Sitemap Detail
Mobile Sitemap Unique mobile-site content
Mobile Sitemap Detail Unique mobile-site content
A Web Wireframe
A Mobile Wireframe
Usability Testing ,[object Object],[object Object],[object Object]
See Also ,[object Object],[object Object]
thank you Christian Crumlish Yahoo! Pattern Detective Director IT/Web Infrastructure, IA Institute

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