The document provides an overview of key concepts in web engineering and the web engineering process. It discusses that early web development relied on informality, urgency, intuition and art but that as web apps become larger and more complex, some degree of requirements gathering, planning and proven patterns are needed. It defines web engineering as an agile yet disciplined framework for building industry-quality web apps. The core activities of the web engineering process are communication, planning, modeling, construction, deployment and adaptation of the framework based on the specific project.