Jelly Splash: Puzzling your way to the top of the App Stores - GDC 2014
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The match 3 puzzle genre is almost as old as it gets. Scour the App Store and you'll find hundreds of different varieties out there. Very few of these succeed however, and even less manage to hit the number one spot on the U.S. Apple App Store top download chart. Wooga's Jelly Splash managed to do just that, and in this session Florian Steinhoff, the creator of Jelly Splash, will give a detailed account on how his team managed that and what he learned throughout the development process.
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Jelly Splash: Puzzling your way to the top of the App Stores - GDC 2014
- 1. Jelly Splash: Puzzling Your Way to the Top of the AppStore Florian Steinhoff Product Lead, Wooga
- 3. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
- 4. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
- 5. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
- 6. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
- 7. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
- 13. Florian Steinhoff ● 1st Product Lead on Jelly Splash ● Casual f2p games since 2011
- 17. Jelly Splash ● Casual f2p Puzzle Game with hundreds of Levels
- 22. HOW MUCH & WHEN TO ADD DIFFICULTY?
- 33. I) Blocking Levels II) Relief Levels III) Buildup Levels IV) Force first session loss
- 36. Don’t be scared of Frustration
- 41. USE THE FUUU FACTOR TO FIND BAD LEVELS
- 42. USE THE FUUU FACTOR TO FIND BAD LEVELS
- 43. Differen5ates GOOD difficult levels from BAD difficult levels!
- 44. FUUU FACTOR = # of tries un6l won # of 6mes nearly won
- 45. FUUU FACTOR = The player is close to winning every nth 6me
- 46. Example: Level A: 100 tries un5l won Level B: 100 tries un5l won
- 47. Level A 100 tries un6l won 5 6mes nearly won FUUU = 20!
- 48. Level B 100 tries un6l won 25 6mes nearly won FUUU = 4!
- 49. REMOVE LEVELS WITH FUUU > 10!
- 50. I) Don’t be afraid to frustrate II) Don’t listen to players III) Listen to data IV) Use the FUUU
- 52. Pace choices!
- 57. EVALUATE GOOD MOVES
- 58. EVALUATE GOOD MOVES
- 60. Make THE best Move MAKE THE BEST MOVE
- 61. Make THE best Move MAKE THE BEST MOVE
- 62. IDENTIFY POSSIBLE MOVES EVALUATE GOOD MOVES MAKE BEST MOVE
- 63. # POSSIBLE MOVES # GOOD MOVES
- 64. 3-7 1-3 # POSSIBLE MOVES # GOOD MOVES
- 65. 1 CHOICE 20+ CHOICES
- 66. 1 CHOICE 20+ CHOICES • BOREDOM • LACK OF SKILL • ARBITRARY
- 67. 1 CHOICE 20+ CHOICES • ANXIETY • EXHAUSTION • BOREDOM • LACK OF SKILL • ARBITRARY
- 68. 1 CHOICE 20+ CHOICES SLOTS
- 69. 1 CHOICE 20+ CHOICES SLOTS CHESS
- 70. 1 CHOICE 20+ CHOICES SLOTS CHESS JELLY SPLASH
- 71. Keep it casual: • 3-‐7 Possible Moves every Turn • 1 ‘Best Move’ most Turns • 3 ‘Best Moves’ some Turns
- 86. I) Core mechanic has 70% Luck II) Make player perceive 50% Luck
- 87. F*Yeah Moments
- 89. 1 Move Left!
- 90. 1 Move Left!
- 91. 1 Move Left!
- 92. 0 Move Left!
- 93. 0 Move Left!
- 94. 0 Move Left!
- 95. 0 Move Left!
- 96. 0 Move Left!
- 97. 0 Move Left!
- 98. 0 Move Left!
- 99. 0 Move Left!
- 100. 0 Move Left!
- 101. 0 Move Left!
- 102. 0 Move LeU! YOU WIN!
- 103. 0 Move LeU! YOU WIN!
- 115. I) Make it difficult! II) Keep it casual! III) Add more Luck!
- 117. Q&A 1. FIND ME IN THE WRAP UP ROOM 3000! 2. EVALUATE ME IN THE MAIL GDC SENT YOU :)