Jelly Splash: Puzzling your way to the top of the App Stores - GDC 2014
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Jelly Splash: Puzzling your way to the top of the App Stores - GDC 2014

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The match 3 puzzle genre is almost as old as it gets. Scour the App Store and you'll find hundreds of different varieties out there. Very few of these succeed however, and even less manage to hit......

The match 3 puzzle genre is almost as old as it gets. Scour the App Store and you'll find hundreds of different varieties out there. Very few of these succeed however, and even less manage to hit the number one spot on the U.S. Apple App Store top download chart. Wooga's Jelly Splash managed to do just that, and in this session Florian Steinhoff, the creator of Jelly Splash, will give a detailed account on how his team managed that and what he learned throughout the development process.

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Transcript

  • 1. Jelly Splash: Puzzling Your Way to the Top of the AppStore Florian Steinhoff Product Lead, Wooga
  • 2. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
  • 3. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
  • 4. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
  • 5. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
  • 6. I FINALLY FUCKING BEAT LE HOLY SHIT IM CRYING FUCK YOU JELLY SPLASH. FUCK. YOU.
  • 7. 3WAYS TO MAKE PLAYERS LOVE/HATE YOU
  • 8. Florian Steinhoff ● 1st Product Lead on Jelly Splash ● Casual f2p games since 2011
  • 9. Jelly Splash ● Casual f2p Puzzle Game with hundreds of Levels
  • 10. 1) MAKE IT MORE DIFFICULT
  • 11. HOW MUCH & WHEN TO ADD DIFFICULTY?
  • 12. I) Blocking Levels II) Relief Levels III) Buildup Levels IV) Force first session loss
  • 13. Don’t be scared of Frustration
  • 14. USE  THE     FUUU  FACTOR     TO  FIND  BAD  LEVELS  
  • 15. USE  THE     FUUU  FACTOR     TO  FIND  BAD  LEVELS  
  • 16. Differen5ates     GOOD  difficult  levels     from     BAD  difficult  levels!  
  • 17. FUUU  FACTOR  =     #  of  tries  un6l  won     #  of  6mes  nearly  won  
  • 18. FUUU  FACTOR  =     The  player  is  close  to  winning   every  nth  6me  
  • 19. Example:     Level  A:  100  tries  un5l  won   Level  B:  100  tries  un5l  won  
  • 20. Level  A     100  tries  un6l  won     5  6mes  nearly  won     FUUU  =  20!  
  • 21. Level  B     100  tries  un6l  won     25  6mes  nearly  won     FUUU  =  4!  
  • 22. REMOVE  LEVELS     WITH     FUUU  >  10!  
  • 23. I) Don’t be afraid to frustrate II) Don’t listen to players III) Listen to data IV) Use the FUUU
  • 24. 2) Keep it Casual
  • 25. Pace choices!
  • 26. Identify possible moves IDENTIFY  POSSIBLE   MOVES  
  • 27. Identify possible moves IDENTIFY  POSSIBLE   MOVES  
  • 28. EVALUATE     GOOD   MOVES  
  • 29. EVALUATE     GOOD   MOVES  
  • 30. Make THE best Move MAKE  THE     BEST  MOVE  
  • 31. Make THE best Move MAKE  THE     BEST  MOVE  
  • 32. IDENTIFY  POSSIBLE   MOVES   EVALUATE     GOOD   MOVES   MAKE     BEST  MOVE  
  • 33. #     POSSIBLE   MOVES   #     GOOD    MOVES  
  • 34. 3-7 1-3 #     POSSIBLE   MOVES   #     GOOD    MOVES  
  • 35. 1  CHOICE   20+  CHOICES  
  • 36. 1  CHOICE   20+  CHOICES   •  BOREDOM   •  LACK  OF  SKILL   •  ARBITRARY  
  • 37. 1  CHOICE   20+  CHOICES   •  ANXIETY   •  EXHAUSTION     •  BOREDOM   •  LACK  OF  SKILL   •  ARBITRARY  
  • 38. 1  CHOICE   20+  CHOICES   SLOTS
  • 39. 1  CHOICE   20+  CHOICES   SLOTS CHESS
  • 40. 1  CHOICE   20+  CHOICES   SLOTS CHESS JELLY SPLASH
  • 41. Keep it casual: •  3-­‐7  Possible  Moves  every  Turn   •  1  ‘Best  Move’  most  Turns   •  3  ‘Best  Moves’  some  Turns  
  • 42. 3) ADD MORE LUCK!
  • 43. 5 REASONS WHY LUCK ROCKS!
  • 44. I) Core mechanic has 70% Luck II) Make player perceive 50% Luck
  • 45. F*Yeah Moments
  • 46. 1 Move Left!
  • 47. 1 Move Left!
  • 48. 1 Move Left!
  • 49. 0 Move Left!
  • 50. 0 Move Left!
  • 51. 0 Move Left!
  • 52. 0 Move Left!
  • 53. 0 Move Left!
  • 54. 0 Move Left!
  • 55. 0 Move Left!
  • 56. 0 Move Left!
  • 57. 0 Move Left!
  • 58. 0 Move Left!
  • 59. 0  Move  LeU!   YOU  WIN!  
  • 60. 0  Move  LeU!   YOU  WIN!  
  • 61. The 3 huge benefits of f*yeah
  • 62. 3WAYS TO MAKE PLAYERS LOVE/HATE YOU
  • 63. I) Make it difficult! II) Keep it casual! III) Add more Luck!
  • 64. Q&A 1.  FIND  ME  IN  THE  WRAP  UP  ROOM  3000!   2.  EVALUATE  ME  IN  THE  MAIL  GDC  SENT  YOU  :)