Talbs + Gowalla: A Love Story

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An intro on Gowalla, a location based service/app/game along with some thoughts on its user experience and best practices on playing the game.

This was an informal internal presentation (aka "Lab Share") presented on March 19, 2010 at Viget Labs.

Published in: Devices & Hardware
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  • How Many Use Gowalla?
    How Many Just Started Using Gowalla?


  • Spots -> Stamps/Passport -> Items -> Trips -> Pins
  • Spots -> Stamps/Passport -> Items -> Trips -> Pins
  • Spots -> Stamps/Passport -> Items -> Trips -> Pins
  • Spots -> Stamps/Passport -> Items -> Trips -> Pins
  • Spots -> Stamps/Passport -> Items -> Trips -> Pins

  • Place -> Crack Open Gowalla -> Nearby -> Check-In -> Bother Friends -> Drop Items
  • Place -> Crack Open Gowalla -> Nearby -> Check-In -> Bother Friends -> Drop Items
  • Place -> Crack Open Gowalla -> Nearby -> Check-In -> Bother Friends -> Drop Items
  • Place -> Crack Open Gowalla -> Nearby -> Check-In -> Bother Friends -> Drop Items
  • Place -> Crack Open Gowalla -> Nearby -> Check-In -> Bother Friends -> Drop Items
  • Place -> Crack Open Gowalla -> Nearby -> Check-In -> Bother Friends -> Drop Items

  • To the point of insanity and annoying your family, friends and significant others
  • Similiar in Badges, Friends,
    Collection & Discovery = First, Competition = Second (around discovery of posts, not squatting)
    Looking to take those bug collection skills online or geocache more easily = Gowalla
    Looking to be the “mayor” of something or see how you match up with people directly = Foursquare












  • Bake it into our work with brainstorming across groups on projects
    Already do - Tweets of Fury, Feedstitch















  • Types of Check-Ins, Offers, Data Reports, Trends, Mashups, Recommendations

  • Offers


  • Offers

  • Talbs + Gowalla: A Love Story

    1. 1. TALBS GOWALLA + A LOVE STORY OR GIANT PLEA FOR HELP - YOU DECIDE BRIAN TALBOT LABSHARE MARCH 19, 2010
    2. 2. “ IF YOU LOVE GOWALLA SO MUCH, TALBS, WHY DON'T YOU CHECK INTO A CHURCH AND MARRY IT! -- KEITH MUTH (@keithmuth)
    3. 3. SO WHAT IS THIS GOWALLA YOU SPEAK OF?
    4. 4. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    5. 5. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    6. 6. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    7. 7. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    8. 8. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    9. 9. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    10. 10. WHAT IS GOWALLA? GETTING TO KNOW THE ELEMENTS
    11. 11. WHAT IS GOWALLA? THE GIST HOW THE KIDS ARE “CHECKIN’ IN”
    12. 12. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    13. 13. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    14. 14. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    15. 15. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    16. 16. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    17. 17. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    18. 18. WHAT IS GOWALLA? THE GIST OR HOW THE KIDS ARE CHECKIN’ IN
    19. 19. WHAT IS GOWALLA? RINSE AND REPEAT
    20. 20. WHAT IS GOWALLA? RINSE AND REPEAT
    21. 21. WHAT IS GOWALLA? YEAH, BUT HOW’S THAT DIFFERENT THAN FOURSQUARE?
    22. 22. WHY IS IT SO HARD TO STOP GOWALLING FOR ME?
    23. 23. WHY IS IT SO HARD TO STOP GOWALLING? THE ODDS ARE AGAINST ME ORGANIZATION, PRETTY & SHINY THINGS, PERFECTIONISM
    24. 24. WHY IS IT SO HARD TO STOP GOWALLING? BUT ALSO, A GREAT EXPERIENCE LIKE GOWALLA CAN BE VERY COMPELLING
    25. 25. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    26. 26. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    27. 27. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    28. 28. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    29. 29. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    30. 30. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    31. 31. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    32. 32. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    33. 33. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    34. 34. WHY IS IT SO HARD TO STOP GOWALLING? SOCIAL PROOF | VISUAL IMAGERY PATTERN RECOGNITION | CURIOSITY REWARDS | LEVELS | RECIPROCITY SCARCITY | DELIGHTERS | POINTS
    35. 35. WHY IS IT SO HARD TO STOP GOWALLING? THAT’S A SOLID & INSPIRATIONAL RECIPE FOR ENGAGING PEOPLE WE CAN DO IT TOO WHEN WORKING ON INTERACTIONS, INTERFACES & IDEAS
    36. 36. TIPS, TRICKS, PLEASE DO’S, & PLEASE DON’TS HOW I PLAY I’VE THOUGHT WAYYYY TOO MUCH ABOUT THIS
    37. 37. HOW I PLAY TIPS & TRICKS
    38. 38. HOW I PLAY gowallatools.com item finder FTW! TIPS & TRICKS
    39. 39. HOW I PLAY gowallatools.com item finder FTW! TIPS & TRICKS
    40. 40. HOW I PLAY gowallatools.com item finder FTW! TIPS & TRICKS
    41. 41. HOW I PLAY gowallatools.com item finder FTW! TIPS & TRICKS
    42. 42. HOW I PLAY gowallatools.com item finder FTW! TIPS & TRICKS
    43. 43. HOW I PLAY gowallatools.com item finder FTW! vault first, drop/found second. capiche? TIPS & TRICKS
    44. 44. HOW I PLAY gowallatools.com item finder FTW! vault first, drop/found second. capiche? trade like you’re a 4th grader at lunch TIPS & TRICKS
    45. 45. HOW I PLAY gowallatools.com item finder FTW! vault first, drop/found second. capiche? trade like you’re a 4th grader at lunch TIPS & TRICKS like some parking meters, check-ins at spots expire in 3 hours.
    46. 46. HOW I PLAY gowallatools.com item finder FTW! vault first, drop/found second. capiche? trade like you’re a 4th grader at lunch TIPS & TRICKS like some parking meters, check-ins at spots expire in 3 hours. lower numbered items are good, right Barn?
    47. 47. HOW I PLAY gowallatools.com item finder FTW! vault first, drop/found second. capiche? trade like you’re a 4th grader at lunch TIPS & TRICKS like some parking meters, check-ins at spots expire in 3 hours. lower numbered items are good, right Barn? think about privacy and use common sense
    48. 48. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING
    49. 49. HOW I PLAY DO’S & DONT’S THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING NOT COOL
    50. 50. HOW I PLAY DO’S & DONT’S NOT COOL THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING NOT COOL
    51. 51. HOW I PLAY DO’S & DONT’S NOT COOL THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING QUESTIONABLE NOT COOL
    52. 52. HOW I PLAY DO’S & DONT’S NOT COOL THESE ARE MOSTLY AROUND CHECKING IN & FOUNDING QUESTIONABLE NOT COOL PROBABLY OKAY
    53. 53. WHAT’S NEXT FOR GOWALLA & ITS USERS
    54. 54. LET’S GET IN <SOULE>THAT JONX</SOULE>! GOWALLA API + POINTLESS CORP ANYONE WANT TO HELP WORK THROUGH SOME IDEAS I HAVE?
    55. 55. P.S. - I DROPPED AN EXCLUSIVE ITEM FROM SXSW HERE AT VIGET NORTH (SORRY VIGET SOUTH, I’LL HIT YA UP NEXT TIME)
    56. 56. THANKS! ON WITH THE ASKING OF QUESTIONS...

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