Elle Luna, Senior Communication Designer at IDEO

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  • 1. dallas to nashville
  • 2. Nashville to Chicago
  • 3. ideo.com
  • 4. debutantes
  • 5. What does the texas debutante bowteach us about being a woman in design?
  • 6. Step onedebutantes get into bow attire.
  • 7. Why does she do this?To tell a story
  • 8. We share many clients with ou.
  • 9. what’s most valuable to my client’s and colleagues isn’t my resume. it’s not even my portfolio.
  • 10. it’s stories.
  • 11. “Stories are currency.Build your story repertoire.” Head of recruiting
  • 12. Design your story.
  • 13. Step TwoTo begin the bow, a debutante will raise and open her arms.
  • 14. Why does she do this?To set a strong foundation
  • 15. Whats your first move?
  • 16. analogous experiences?
  • 17. inspiration? research? in-context talk watch listen
  • 18. inspiration?
  • 19. start with the first move. start small, start now. (I really value this step.)
  • 20. Step ThreeBegin the bow descent. collapse onto your behind, while smiling.
  • 21. Why does she do this?To S cas Exp
  • 22. dont forget your core, your depth, your expertise.this is most likely the thing that is most effortless.
  • 23. Step fourforehead to the floor. (seriously.)
  • 24. Why does she do this? To risk it all in the hopes ofachieving something much bigger
  • 25. P R O J E C T 2 0 1 4 ITAÚ+ IDEO 17 DECEMBER 2010 Confidential 12
  • 26. P R O J E C T 2 0 1 4 I TAÚ + I D EO 1 7 D E C E M B E R 2 01 0 Confidential 15
  • 27. risk is uncomfortable, messy & ambiguous.
  • 28. Step four, the final stepthe debutante rises, in all of her glory.
  • 29. its an amazing time to be a woman in design.
  • 30. but it isnt just going to magically happen.
  • 31. design your life.
  • 32. "Would you tell me, please, which way I ought to go from here?""That depends a good deal on where you want to get to," said the Cat. "I dont much care where. . ." said Alice. "Then it doesnt matter which way you go," said the Cat. Lewis Caroll, Alice in Wonderland
  • 33. 1. what makes you happy? 2. what gives you meaning?
  • 34. hank yoelleluna @gmail.comtwitter.com/elleluna