"It’s not how good you are, it's how good you want to be" by Paul Arden
It’s not how good you are,it’s how good you want to bePaul Arden – Ed. Phaidon
Your vision of where or who youwant to be is the greatest asset you have.Without having a goal it’s difficult to score.
How good do you want to be ?Good VERY Good The best in your field The best in the world
Talent helps, but it won’t take you as far as ambition.Everybody wants to be good, but not too many areprepared to make the sacrifices it takes to be great.You must not confuse being good with being liked.The only way to learn is through experience andmistakes.
« I want to be as famous as Persil Automatic » Victoria Beckham
Try to do the things that you’re incapable of.Make your vision of where you want to be a reality.Nothing is impossible.
Invent a look and a layout that dramatize the productor service you’re selling without a regard forfashion.Compose your ad from the weakest point.Rough layout sell the idea better than pollished ones.
« Awards are merely badges of mediocrity » Charles Ives
Do not try to follow fashion.You don’t have to be creative to be creative.Lines (slogans) win business.
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