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"It’s not how good you are, it's how good you want to be" by Paul Arden


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"It’s not how good you are, it's how good you want to be" by Paul Arden

  1. 1. It’s not how good you are,it’s how good you want to bePaul Arden – Ed. Phaidon
  2. 2. Your vision of where or who youwant to be is the greatest asset you have.Without having a goal it’s difficult to score.
  3. 3. How good do you want to be ?Good VERY Good The best in your field The best in the world
  4. 4. Talent helps, but it won’t take you as far as ambition.Everybody wants to be good, but not too many areprepared to make the sacrifices it takes to be great.You must not confuse being good with being liked.The only way to learn is through experience andmistakes.
  5. 5. « I want to be as famous as Persil Automatic » Victoria Beckham
  6. 6. Try to do the things that you’re incapable of.Make your vision of where you want to be a reality.Nothing is impossible.
  7. 7. Do not seek for Praise. Seek for criticism.
  8. 8. If you are involved in something that goes wrong,never blame others. Blame No one but yourself.Excuses are useless. Result are priceless.
  9. 9. Under promise.Over delivery.
  10. 10. Don’t promise what you can’t deliver.Give away everything you know and more will comeback to you.
  11. 11. « Fail, fail again. Fail Better. » Samuel Beckett
  12. 12. Don’t take ‘‘No’’ for an anwser.When it can’t be done, do it. If you don’t do it, itdoesn’t exist.The person who doesn’t make mistakes is unlikely tomake anything.
  13. 13. It’s wrong to be right.It’s right to be wrong.
  14. 14. Don’t be afraid of silly ideas.If you are in deadlock, try to do the opposite of whatthe solution requires.If you get stuck, draw with a different pen.
  15. 15. Don’t give a speech. Put on a show!
  16. 16. Invent a look and a layout that dramatize the productor service you’re selling without a regard forfashion.Compose your ad from the weakest point.Rough layout sell the idea better than pollished ones.
  17. 17. « Awards are merely badges of mediocrity » Charles Ives
  18. 18. Do not try to follow fashion.You don’t have to be creative to be creative.Lines (slogans) win business.
  19. 19. 15 Avenue du Thiou 1060 Tiger Tail Dr 74000 Annecy Riverside, CA 92506 France USA Tel. + 33 (0) 450 275 349 Cell. + 33 (0) 675 705 859 www.switchconsulting.frFollow us on