Social Media Case Study of Yardley
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The presentation highlights the social media activities carried out for the brand to increase awareness, generate trials and build engagement using various platforms
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Social Media Case Study of Yardley
- 1. Objectives Case Study – ‘Get Your Yardley’
- 2. Generate buzz for launch of new product – Yardley soap Generate fan love for the brand and its Objectives products Build Reach amongst its TG
- 3. How did we go about it? Before Like After Like Announcing the initiative on Facebook
- 4. Building Buzz / Engagement Due to overwhelming response, activity had to be closed three days earlier
- 5. Fans showed us their love!
- 6. A Runaway Success! 6000 fans acquired About 4500 fans acquired through through word-of- ads mouth! Cost paid per fan < Rs. 2
- 7. People Talking About ‘Get Your Yardley’! Over 9300 people Talking about the Page! 28% of the total fan-base interacting, Due to the sampling activity over compared to the industry average of 1-2% lending virality to the brand!
- 8. Steep rise in the number of Fans Rise in Fans 33200 Nov-11 No. of Fans 22796 Oct-11 0 5000 10000 15000 20000 25000 30000 35000 Nearly 50% Increase in the number of Fans
- 9. Great advertising results achieved Total No. of Clicks 3842 Total No. of Connections 4303 Cost per connection 0.038 Total Ad spend INR 5571 Cost per Fan INR 1.43 Targeting for the ads was aptly done as the interactions on the page also saw a rise post the campaign
- 10. Thanks