Agile Advocacy - SMW DC

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Slides from the Agile Advocacy panel hosted by Powell Tate as part of Social Media Week DC.

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Agile Advocacy - SMW DC

  1. 1. Agile Advocacy: Creating a Successful Social Media Advocacy Campaign #SMWPT Kaiya Waddell, Facebook (@kaiyawaddell) Garth Moore, ONE (@garthmoore) Deepa Kunapuli, Upworthy (@deepa_k) Lauren Balog Wright, Powell Tate (@laurenbalog)
  2. 2. Shaheen Amendment: Protecting Our Servicewomen Action: Force Congress to include the Shaheen Amendment in the NDAA Bill Multiple Touches: Messaged multiple times to supporters, organic and paid promotion behind all content. Result: 36,000 letters sent to Members of Congress. Facebook Drives Action: 16,000 letters are not attributable to our email program, and likely came directly from Facebook promotion. 12000 10000 8000 Paid promotion Likes 6000 4000 Organic push 2000 0 3 18-Dec 19-Dec 20-Dec 21-Dec 22-Dec 23-Dec 24-Dec
  3. 3. Agile Advocacy: Creating a Successful Social Media Advocacy Campaign #SMWPT Kaiya Waddell, Facebook (@kaiyawaddell) Garth Moore, ONE (@garthmoore) Deepa Kunapuli, Upworthy (@deepa_k) Lauren Balog Wright, Powell Tate (@laurenbalog)

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