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Buzz sociallydeck companyintro
- 2. • MISSON: To use socially viral, response-driving communications to help make small brands big and big brands bigger. • BuzzSocially has can help…. INCREASE DECREASE ↑ Sales & Profits ↓ Cost per lead/conversion ↑ Email & Text marketing database ↓ Marketing Costs ↑ Brand loyalty & awareness ↓ Reliance on Daily Deal sites ↑ Social chatter ↑ Positive online reviews ↑ Customer Retention IDENTIFY → Early adopters of a new product or service → Which Social Networks provide the most value → Your brands most influential customers
- 3. CURRENT MARKETING STRATEGIES Local businesses will spend ~$20 billion online this year, a figure that could reach more than $35 billion by 2014. Source: BIA/Kelsey
- 4. Reach + Frequency (impressions) $25 Lauren C $25 Mirella S Traditional $25 Advertising is 1-to-1 Ricardo A $25 Lindsay G
- 5. can bleed many a small business dry “The only way for smaller advertisers to get an edge is to spend a lot of time improving the quality and relevance of their ads,” said Richard Stokes, the founder of AdGooroo. “The problem is that everyone else is doing that as well.”
- 6. OTHER OBSTACLES Clients want Clients want more leads lower lead costs Clients don’t HERE ’S THE UNITY fully leverage a P O RT lead OP Clients want social media help
- 7. HOW IT WORKS BuzzSocially Increase Leads & Decrease Lead Cost
- 8. How to use it..
- 9. Lauren C Samantha R 4 Lauren H LS RA RE F E R Mirella S 6 $1.93 $25 E R RA L S RE F Brenna F Stephanie B Nancy T 1 1 LEAD E R R AL Kathyrn K F RECaroline C Casey H REFERS Lindsay G 12 LEADS Casey J Ricardo A
- 10. The Process of Social Viral Sharing SOCIALLY VIRAL Responder Influential Responder Responder Influential Responder Influential Responder Each shared response intends to induce other responses. Individual social influence plays a huge role. Responder
- 11. CUSTOMER W/O BUZZ SOCIALLY CUSTOMER WITH BUZZ SOCIALLY CR E AS E Receives 15 Leads 16 15 N DS Receives % ILeads Per Month IN LEA Cost Per Lead: $23.00 Cost Per Lead: $25.00 PLUS 8% Receives 2 BUZZ ION EDUCT T Leads R S AD CO $21.50 NEW Cost E Lead: L Per
- 12. INCREASE LEAD VOLUME & DECREASE COST PER LEAD Assumptions •Base lead cost $23 CPL •15 seed leads •Additional Leads from Buzz
- 13. Who can use it? Any product service or brand can benefit from BuzzSocially. Products Services Brands
- 14. HOW DO WE GET STARTED Pollination Page BUZZ CAMPAIGN TEXT
- 15. BUZZ CAMPAIGN Predefined Post
- 17. Campaign Types Coupons Daily Deal “Like” “Follow” Website Traffic Contest
- 18. Customize Social Channel Posts Get 50% OFF Urban Air Trampoline Park Voted No.1 for birthday parties and family fun. Trampoline Dodgeball, Foam pit, Tumble Track.
- 19. Restaurant • Seeds: 5,000 direct mail pieces • Landing Page Hits: 14,124 – response rate 279.8% • Conversions: 5,200 – Conversion rate 36.8% 1,218 users posted 6,499 clicked on post 115 users posted 1,185 clicked on post • Redemption: 1,300 – redemption rate 25%
- 20. • Seeds: 27,687 emails deployed • Open Rate: 26.3% (6608 of emails sent) • Click-Through: 2.3% (664 of emails sent) • Landing Page Hits: 2,477 – response rate 8.9% • Conversions: 670 – Conversion rate 27% of people who landed on page 352 users posted 763 clicked on post 53 users posted 254 clicked on post
- 21. • Landing Page Hits: 2,383 – response rate 8.9% • Lands from Seeds: 826 • Lands from Shares: 1557 • Conversions: 438 – Conversion rate 18% of people who landed on page 162 users posted 1089 clicked on post 69 users posted 467 clicked on post
- 22. Fitness Facility • Seeds: 29,248 emails deployed • Open Rate: 25.7% (7,506 of emails sent) • Click-Through: 2.83% (829 of emails sent) • Landing Page Hits: 3,881 – response rate 13.3% • 16% of people who landed on page 262 users posted 1490 clicked on post 13 users posted 77 clicked on post 142 users posted 796 clicked on post
Editor's Notes
- Welcome to BuzzSocially. Social Media is coming unto it’s own. Tools are in the marketplace to help you expand, grow, and communicate with your market. BuzzSocially helps you monetize your growing network. We want to introduce you to the most integrated social sharing platform to date.
- No, not a visual depiction of the spread of Mad Cow disease – we’re actually diagraming the sharing process or “ BUZZ ” action in an active social network. We recognize the responders on the outer edges here first who have somewhat smaller/lesser influence to drive masses, slowly influencing their downstream/network. We can see early value disparity between responders who have low levels of influence and those with immediate higher social reaction. The idea for any social campaign is to go viral through connecting with the highest influential streams. Those considered very influential people (VIP) have a pulse on the market, their friends AND are followed by others like them. Finding VIP ’ s can help speed offers and buzz quicker and more consistently for the social client.
- Where direct marketing is a linear 1:1 progression of response, Social Viral Marketing stimulates a network of people by encouraging sharing of offers, deals, information, and value propositions. SVM and the idea of going viral is obtaining a geometric response progression.
- Welcome to BuzzSocially. Social Media is coming unto it’s own. Tools are in the marketplace to help you expand, grow, and communicate with your market. BuzzSocially helps you monetize your growing network. We want to introduce you to the most integrated social sharing platform to date.