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Buzz sociallydeck companyintro

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Every Purchase, Every offer, Every Coupon should have BuzzSocially.com attached.

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Buzz sociallydeck companyintro

  1. 1. Monetizing Social Networks
  2. 2. • MISSON: To use socially viral, response-driving communications to help make small brands big and big brands bigger.• BuzzSocially has can help…. INCREASE DECREASE ↑ Sales & Profits ↓ Cost per lead/conversion ↑ Email & Text marketing database ↓ Marketing Costs ↑ Brand loyalty & awareness ↓ Reliance on Daily Deal sites ↑ Social chatter ↑ Positive online reviews ↑ Customer Retention IDENTIFY → Early adopters of a new product or service → Which Social Networks provide the most value → Your brands most influential customers
  3. 3. CURRENT MARKETING STRATEGIES Local businesses will spend ~$20 billion online this year, a figure that could reach more than $35 billion by 2014.Source: BIA/Kelsey
  4. 4. Reach + Frequency (impressions) $25 Lauren C $25 Mirella S Traditional $25 Advertising is 1-to-1 Ricardo A $25 Lindsay G
  5. 5. can bleed many a small business dry“The only way for smaller advertisers to get an edge is tospend a lot of time improving the quality and relevance oftheir ads,” said Richard Stokes, the founder of AdGooroo.“The problem is that everyone else is doing that as well.”
  6. 6. OTHER OBSTACLES Clients want Clients want more leads lower lead costs Clients don’t HERE ’S THE UNITY fully leverage a P O RT lead OP Clients want social media help
  7. 7. HOW IT WORKS BuzzSociallyIncrease Leads & Decrease Lead Cost
  8. 8. How to use it..
  9. 9. Lauren C Samantha R 4 Lauren H LS RA RE F E R Mirella S 6$1.93 $25 E R RA L S RE F Brenna F Stephanie B Nancy T 1 1 LEAD E R R AL Kathyrn K F RECaroline C Casey H REFERS Lindsay G 12 LEADS Casey J Ricardo A
  10. 10. The Process of Social Viral Sharing SOCIALLY VIRAL Responder Influential Responder Responder Influential Responder Influential ResponderEach shared responseintends to induce otherresponses. Individual socialinfluence plays a huge role. Responder
  11. 11. CUSTOMER W/O BUZZ SOCIALLY CUSTOMER WITH BUZZ SOCIALLY CR E AS EReceives 15 Leads 16 15 N DS Receives % ILeads Per Month IN LEACost Per Lead: $23.00 Cost Per Lead: $25.00 PLUS 8% Receives 2 BUZZ ION EDUCT T Leads R S AD CO $21.50 NEW Cost E Lead: L Per
  12. 12. INCREASE LEAD VOLUME & DECREASE COST PER LEADAssumptions•Base lead cost $23 CPL•15 seed leads•Additional Leads from Buzz
  13. 13. Who can use it?Any product service or brand can benefit from BuzzSocially. Products Services Brands
  14. 14. HOW DO WE GET STARTED Pollination Page BUZZ CAMPAIGN TEXT
  15. 15. BUZZ CAMPAIGN Predefined Post
  16. 16. Pollination PagePredefined Post
  17. 17. Campaign Types Coupons Daily Deal “Like”“Follow” Website Traffic Contest
  18. 18. Customize Social Channel PostsGet 50% OFF Urban Air Trampoline ParkVoted No.1 for birthday parties and family fun.Trampoline Dodgeball, Foam pit, Tumble Track.
  19. 19. Restaurant • Seeds: 5,000 direct mail pieces • Landing Page Hits: 14,124 – response rate 279.8% • Conversions: 5,200 – Conversion rate 36.8% 1,218 users posted 6,499 clicked on post 115 users posted 1,185 clicked on post• Redemption: 1,300 – redemption rate 25%
  20. 20. • Seeds: 27,687 emails deployed • Open Rate: 26.3% (6608 of emails sent) • Click-Through: 2.3% (664 of emails sent) • Landing Page Hits: 2,477 – response rate 8.9% • Conversions: 670 – Conversion rate 27% of people who landed on page352 users posted 763 clicked on post53 users posted 254 clicked on post
  21. 21. • Landing Page Hits: 2,383 – response rate 8.9% • Lands from Seeds: 826 • Lands from Shares: 1557 • Conversions: 438 – Conversion rate 18% of people who landed on page162 users posted 1089 clicked on post69 users posted 467 clicked on post
  22. 22. Fitness Facility • Seeds: 29,248 emails deployed • Open Rate: 25.7% (7,506 of emails sent) • Click-Through: 2.83% (829 of emails sent) • Landing Page Hits: 3,881 – response rate 13.3% • 16% of people who landed on page 262 users posted 1490 clicked on post 13 users posted 77 clicked on post 142 users posted 796 clicked on post
  23. 23. Monetizing Social Networks

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