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THE COMPANY WE KEEP              CLIENTS The Confidential teamworks with some of the  most prestigious andrecognizable bra...
Who Are We Talking To?             •   81% ABC1 professionals             •   97% Employed             •   68% Employed in...
Confidential Key Stats                                                      Leeds                        Manchester       ...
ADDITIONAL SITE READERSHIP                  Fashion                          Parenting                  & beauty          ...
Media Package Components
Dedicated Account Manager No matter which options you decide on, you are assigned a dedicated account manager to help:Assi...
Landing Page / Microsite    The landing page serves     as the anchor point for     your campaign, which    contains perti...
Email Inclusions     MONTHMinimum of 4 times per  month, with a 12%  average open rate                         Email banne...
Offers Page Inclusion                        Our Offers page is                          the most visited                 ...
Competition Page Inclusion                              Competitions are                             a popular draw for   ...
Competition/Promotional Event  Helps build ‘CDE’ email                         Promotional database, it                   ...
Competition CDE                    This email is sent to                      entrants of your                  competitio...
CDE Mailer              From your offers and competitions,             you will build up your CDE list. These             ...
Standalone Email     With the highest     open rates of all    email options, our      stand-alone     mailer contains    ...
Wrapped Email                  Email wraps                  provide high                 impact brand                   po...
Site Banners  Our banners are    designed to  prompt readers     LEADERBOARD   to your micro-       BANNER   site. But mor...
Premium Banner Options                                          A splash page is a pop-up mini-                           ...
Facebook and Twitter                            2,000                           monthly                         active use...
WHAT OUR CLIENTS HAVE TO SAY    TESTIMONIALS:•    ‘Manchester Confidential want to work with you on what suits your busine...
WHAT OUR CLIENTS HAVE TO SAY    TESTIMONIALS:• ‘Working with Manchester Confidential gives us three crucial opportunities:...
Manchester Confidential
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Manchester Confidential

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Reaching ABC1 readers across the NorthWest. Where to live, eat, shop, drink and enjoy!

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Manchester Confidential

  1. 1. THE COMPANY WE KEEP CLIENTS The Confidential teamworks with some of the most prestigious andrecognizable brands inthe UK. They turn to us to help build customer loyalty & engagement among our ABC1readers, who treat us a trusted brand.
  2. 2. Who Are We Talking To? • 81% ABC1 professionals • 97% Employed • 68% Employed in private sector • 84% aged 22-44 years Our readers have disposable income, and look to us to tell them where to eat, shop and where to spend their money. 59.2% female 41.8% male
  3. 3. Confidential Key Stats Leeds Manchester 1,906 124,825 Unique Monthly Liverpool Unique Monthly Visitors Visitors 3,299 20,540 465,443 Page views Unique Monthly Visitors Page Views 2,652 48,345 108,284 Email list Email list Page views 14,904 Email list Confidential enjoys a loyal and steadily growing readership. We only work with brands who fit the demographic of our readership to ensure a good ROI on your investment.
  4. 4. ADDITIONAL SITE READERSHIP Fashion Parenting & beauty & family 32,342 UNIQUE MONTHLY site 13,888 site VISITORS UNIQUE MONTHLY VISITORS 75,208 27,446 PAGE VIEWS PAGE VIEWS 44,535 9,287 EMAIL LIST EMAIL LIST Newest 1,830 7,398 Travel city UNIQUES ,UNIQUES lifestyle & leisure site 13,846 site 3,330 PAGE VIEWS PAGE VIEWS
  5. 5. Media Package Components
  6. 6. Dedicated Account Manager No matter which options you decide on, you are assigned a dedicated account manager to help:Assists with day to day project managementEnsure creative and branding satisfactionStatistic collation when your campaign finishedGive performance advice if results are not satisfactory
  7. 7. Landing Page / Microsite The landing page serves as the anchor point for your campaign, which contains pertinent brand and offer details. There are multiple access points across site and via emails to the page, and it serves as the point of data capture for your CDE (client database email) list
  8. 8. Email Inclusions MONTHMinimum of 4 times per month, with a 12% average open rate Email bannerEMAIL INCLUSIONS ARE clicks through SENT AS PART OF to microsite NEWSLETTER TO OURDATABASE OF READERS
  9. 9. Offers Page Inclusion Our Offers page is the most visited page on site. A reader can link to your landing by clicking on the ‘teaser’ message, which is designed to encourage readers find out more about your offer
  10. 10. Competition Page Inclusion Competitions are a popular draw for capturing the attention of our readership, and all advertisers are encouraged to engage our loyal followers with their brand or business. Competitions awareness is driven on site with email inclusions and social media.
  11. 11. Competition/Promotional Event Helps build ‘CDE’ email Promotional database, it events are a also call to Accelerates action for viral our readersawareness by to visit yourencouraging location, readers to making it an share the excellent competition footfall on social driver media
  12. 12. Competition CDE This email is sent to entrants of your competition about the winner status. It can also contain another call to action offer, which helps to drives brand awareness on very cost effective basis. They also have very high open rates as the subject line will refer to their status in your competition
  13. 13. CDE Mailer From your offers and competitions, you will build up your CDE list. These are hot leads that you can market to by sending out occasional emails with special offers. It is designed to help improve customer loyalty
  14. 14. Standalone Email With the highest open rates of all email options, our stand-alone mailer contains only your message, and is not shared with other advertisers. It provides intensified exposure for your brand
  15. 15. Wrapped Email Email wraps provide high impact brand positioning. And since we naturally read from left to right, the positioning provides improved dwell time on your message
  16. 16. Site Banners Our banners are designed to prompt readers LEADERBOARD to your micro- BANNER site. But more importantly, it provides awareness of your brand MPU across the site BANNER for non-email subscriber
  17. 17. Premium Banner Options A splash page is a pop-up mini- page as you first arrive onsite, providing automatic full readership exposure SPLASH PAGE After the splash page deactivates, the nag button NAG provides primary advertising BUTTON space on the home page.
  18. 18. Facebook and Twitter 2,000 monthly active users 23,000+ followers Amplifies Encourages key message viral activity
  19. 19. WHAT OUR CLIENTS HAVE TO SAY TESTIMONIALS:• ‘Manchester Confidential want to work with you on what suits your business.... All our promotions have been a great success and I would highly recommend working with the team at Planet Confidential.’ Helen Hipkiss, PR & Marketing Manager, The Lowry Hotel• ‘I can’t express how happy I am with our campaigns with Manchester Confidential, we have had 5 sales as a result, working out at an average of £150,000 per plot, it has resulted in a massive £750,000 worth of business’ Hollie Reynolds, Senior Sales & Marketing Manager• ‘Manchester Confidential works brilliantly for us for three main reasons: Theres a very quick turnaround on promotions, if we need to push a certain production last minute, its never a problem; the take up on the offers is always excellent - it goes to the right people at the right time and we always get a good return; and finally, the promotions are backed up with intelligent editorial content, which is interested and supportive of Manchester and its arts scene.’ Vanessa Walters, Marketing Manager, Royal Exchange Theatre
  20. 20. WHAT OUR CLIENTS HAVE TO SAY TESTIMONIALS:• ‘Working with Manchester Confidential gives us three crucial opportunities:1. Affective PR over different network formats speaking to thousands of people2. Access to a new high spending customer base who dine out a lot3. Association with a successful brand that promotes all that is good and great about Manchester’ Jon Grieves, Proprietor, Choice Bar & Restaurant• ‘We are thrilled with our campaign with Manchester Confidential, it has resulted in almost 3000 people through the turnstiles in a month and a half.’ Sharon Hardy, Marketing Manager, Belle Vue Dogs• ‘Thanks for all the help with the North Pole project, it was a great success. Roll on next year.’ Harriet Taggart, Project Manager, Ear to the Ground

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