Socially Responsible Innovation


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Speaker: Jonathan Loudon, Managing Partner, Cooler Solutions Inc.

How they help clients innovate using design thinking.

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Socially Responsible Innovation

  1. Socially Responsible Innovation Jonathan Loudon, Managing Partner Cooler Solutions inc.
  2. Help What do we do? Companies Innovate
  3. Why innovate?
  4. Economic Economy Constantly Shifting Economic Landscape
  5. Globalization Globalization Fierce Global Competition Fierce Global Competition
  6. Decline of the “Big 3”
  7. Toyota Innovation
  8. Environmental Energy Shortages and Materials Depletion
  9. Oil Depletion
  10. Deforestation
  11. Solar Wind Power
  12. in both the developed and Social Many needs are not getting met in both the developed and the developing worlds. nity
  13. Good Health Care
  14. Access to Clean Water
  15. Our Role | Innovation
  16. Vision {gap} Realization
  17. Build the Bridge
  18. Our Approach | Innovation
  19. Research and Design User Product Insight User research, Understanding the User is a Key Component to innovating.
  20. Co-Creation and Brainstorming
  21. Idea Translate customer driven insights and other forms of design research into new solutions and prototype.
  22. Validate We help clients validate and refine ideas.
  23. Realization We support implementation in bringing ideas to market.
  24. Social Responsibility and Design Innovation.
  25. What is Socially Responsible Design? The use of design to address social, environmental, economic and political issues may be termed ‘Socially Responsible Design’ (SRD). SRD interventions, whether focused on the individual or wider society, move beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values. Davey, C.L. Cooper, R. and Press, M. (2002) Design Against Crime Case Studies, University of Salford and Sheffield Hallam University.
  26. Framework for Sustainable Innovation
  27. Material and Energy Use Sustainable Design 1.0
  28. Steelcase Think Chair| Recyclable and DFD Training
  29. CASE STUDY: 1 Products for Kids| Use-Cycle and Materials
  30. Large, Plastic, One-Function Toy Recalls Toys
  31. Kids Sushi Play Set Multi use Healthy Materials Décor Integration
  32. Kids Sushi Play Set
  33. Change Behavior Tool: Ethnographic Research Sustainable Design 2.0
  34. Toyota Prius| A New Paradigm for Fuel
  35. CASE STUDY: 2 Energy Conservation: Thermostats Old New
  36. Energy Conservation: Thermostats Consumer Research For every 100 Programmable Only around 25 are actually Thermostats in the home… programmed
  37. Energy Conservation: Thermostats Make User Friendly Not it easy to use
  38. Energy Conservation: Thermostats Connecting energy conservation with an appreciation for “Nature” Inspire Change in Behavior
  39. Energy Conservation: Thermostats
  40. Energy Conservation: Thermostats Heavy energy footprint Light energy footprint
  41. Energy Conservation: Thermostats User-programmed temperature displayed as differential to outside Real-time “time of use pricing” is displayed as added motivation Ambient LCD screen presents biophilic inspiration Light and airy design speaks to biosync’s goal
  42. Another Quick Example: Technology Recycling
  43. Electronic Waste Recycling (Events and Collection Bin)
  44. Call For Entries Socially Responsible Design Exhibit Canadian Council for Socially Responsible Design Toronto Pearson International Airport
  45. About the Show 1.Developed World 2. Developing World Designs that address the following Designs for the nearly three billion issues and challenges in the people in developing countries who Developed world: live on less than 2 dollars a day. Waste Reduction Energy These people are mostly located Water within Asia and Africa and are Food Security primarily subsistence farmers or Crime living in shanty towns and refugee Health camps.
  46. Ontario College of Art & Design, October 4,–January 23
  47. Dignity Toilet Project { A Seedling still…}
  48. Where a The Water for drinking andDignit sanitation infrastructure does washing y not exist, the Dignity toilet provides a “Flying Toilets” desirable solution to a dirty problem. Toilet
  49. 1 st Place
  50. Design Innovation thinking can both help companies grow their business and help to find solutions for real human needs. Thanks for your time! Jonathan Loudon, Partner Cooler Solutions inc.