Speaker: Jonathan Loudon, Managing Partner, Cooler Solutions Inc. How they help clients innovate using design thinking.

1. Socially Responsible Innovation
Jonathan Loudon, Managing Partner
Cooler Solutions inc.

2. Help What do we do?
Companies Innovate

3. Why innovate?

4. Economic
Economy
Constantly Shifting Economic Landscape

5. Globalization
Globalization Fierce Global Competition
Fierce Global
Competition

6. Decline of the “Big 3”

7. Toyota Innovation

8. Environmental
Energy Shortages and Materials Depletion

9. Oil Depletion

10. Deforestation

11. Solar
Wind Power

13. in both the developed and
Social Many needs are not getting met in both
the developed and the developing
worlds.
nity

14. Good Health Care

16. Access to Clean Water

17. Our Role | Innovation

18. Vision {gap} Realization

19. Build the Bridge

20. Our Approach | Innovation

22. Research and Design
User Product
Insight
User research, Understanding the User is a Key
Component to innovating.

23. Co-Creation and
Brainstorming

24. Idea
Translate customer driven insights and other forms of
design research into new solutions and prototype.

25. Validate
We help clients validate and refine ideas.

26. Realization
We support implementation in bringing ideas to
market.

27. Social Responsibility and
Design Innovation.

28. What is Socially Responsible
Design?
The use of design to address social,
environmental, economic and
political issues may be termed ‘Socially
Responsible Design’ (SRD). SRD interventions,
whether focused on the individual or wider society,
move beyond economic and consumerist
considerations to embrace ethical, emotional and
humanitarian values.
Davey, C.L. Cooper, R. and Press, M. (2002)
Design Against Crime Case Studies,
University of Salford and Sheffield Hallam University.

29. Framework for Sustainable
Innovation

30. Material and Energy Use
Sustainable Design 1.0

32. Steelcase Think Chair| Recyclable and
DFD Training

33. CASE STUDY: 1
Products for Kids| Use-Cycle and
Materials

34. Large, Plastic, One-Function
Toy Recalls
Toys

35. Kids Sushi Play Set
Multi use Healthy Materials Décor Integration

36. Kids Sushi Play Set

37. Change Behavior
Tool: Ethnographic Research
Sustainable Design 2.0

39. Toyota Prius| A New Paradigm for
Fuel

40. CASE STUDY: 2
Energy Conservation: Thermostats
Old New

41. Energy Conservation: Thermostats
Consumer Research
For every 100 Programmable Only around 25 are actually
Thermostats in the home… programmed

42. Energy Conservation: Thermostats
Make User Friendly
Not it easy to use

43. Energy Conservation: Thermostats
Connecting energy conservation with an
appreciation for “Nature”
Inspire Change in Behavior

44. Energy Conservation: Thermostats

45. Energy Conservation: Thermostats
Heavy energy footprint Light energy
footprint

46. Energy Conservation: Thermostats
User-programmed temperature
displayed as differential to outside
Real-time “time of use pricing” is
displayed as added motivation
Ambient LCD screen presents
biophilic inspiration
Light and airy design speaks to
biosync’s goal

47. Another Quick Example:
Technology Recycling

48. Electronic Waste Recycling
(Events and Collection Bin)

49. Call For Entries
Socially Responsible Design
Exhibit
Canadian Council for Socially Responsible
Design
Toronto Pearson International Airport

50. About the Show
1.Developed World 2. Developing World
Designs that address the following Designs for the nearly three billion
issues and challenges in the people in developing countries who
Developed world: live on less than 2 dollars a day.
Waste Reduction
Energy These people are mostly located
Water within Asia and Africa and are
Food Security primarily subsistence farmers or
Crime living in shanty towns and refugee
Health camps.

51. Ontario College of Art & Design,
October 4,–January 23

52. Dignity Toilet Project
{ A Seedling still…}

53. Where a
The
Water for
drinking andDignit
sanitation infrastructure does
washing
y
not exist, the Dignity toilet provides a
“Flying Toilets”
desirable solution to a dirty problem.
Toilet

55. 1 st Place

57. Design Innovation thinking can both help companies
grow their business and help to find solutions for real
human needs.
Thanks for your time!
Jonathan Loudon, Partner
Cooler Solutions inc.
Jonathan@CoolerSolutionsInc.com
www.coolersolutionsinc.com