More Related Content Similar to CSR: Its ALL about Value (20) More from Wayne Dunn (20) CSR: Its ALL about Value1. © CSR Training Institute 2014
Mining Session – Hosted by SPAN OMS Inc.
February 18th, 2014, Vancouver, BC, CANADA
CSR: IT IS ALL ABOUT VALUE
Tools, Frameworks & Thinkabouts to
(hopefully) create value more efficiently
Wayne Dunn
Prof. of Practice in CSR @ McGill | ISID
Exec. Director, CSR Training Institute
wayne@csrtraininginstitute.com
Tel: +1.250.701.6088
2. © CSR Training Institute 2014
Objective
CSR and Value – to discuss a framework (thinkabout) and a couple of tools that MIGHT help
you to be more efficient at understanding and
creating value through CSR investments and
activities
Remember
There are no CSR Experts
We are all learning
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www.csrtraininginstitute.com
Beware the Expert
3. © CSR Training Institute 2014
Why Me? Who is Wayne?
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Saskatchewan Farm Boy
Accidental Academic
2 seasons diamond drilling (Gold/Uranium)
25+ years of practical CSR experience
– About 100 projects (programs, policies, strategy, relationships,
innovation, etc.) Many very complex (e.g., industry HIV/AIDS strategy
in South Africa and Papua New Guinea). Some great successes, at
least on social license failure.
– Over 40 countries spanning all continents (urban, rural, indigenous,
traditional, etc.)
• Numerous awards (1st private sector winner of World Bank
Development Innovation Award, Stanford Case Study, etc.)
• Developed McGill | ISID Executive Program on CSR Strategy &
Management
• Professor of PRACTICE in CSR (note – still practicing and learning!)
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4. © CSR Training Institute 2014
CSR: Sometimes a bit confusing?
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Graphic borrowed shamelessly from : http://flowingdata.com/2010/04/27/discuss-powerpoint-is-the-enemy/
5. © CSR Training Institute 2014
CSR: If not Value, then what?
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6. © CSR Training Institute 2014
CSR: If Value, then How?
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Shareholder Value
Stakeholder Value
Environmental Value
Community Value
Distributed Value
Shared Value
Retained Value
Sustainable Value
Social Value
Cultural Value
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Organizational Value
Created Value
Lost Value
New Value
Reputational Value
Value Continuum
Value Sustainability
Value Creation
Value Proposition
Value Efficiency
7. © CSR Training Institute 2014
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Shareholder Value
Stakeholder Value
Environmental Value
Community Value
Distributed Value
Shared Value
Retained Value
Sustainable Value
Social Value
Cultural Value
info@csrtraininginstitute.com
www.csrtraininginstitute.com
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Organizational Value
Created Value
Lost Value
New Value
Reputational Value
Value Continuum
Value Sustainability
Value Creation
Value Proposition
Value Efficiency
8. © CSR Training Institute 2014
CSR: What’s In It For Me?
• Does CSR make
sense without selfinterest?
• Key issue is value
alignment: Value
propositions that align
shareholder/company
interests with those of
other stakeholders
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9. © CSR Training Institute 2014
CSR Value Optimization: Start by Knowing
• Analysis of CSR starts with an inventory
of activities and programs and then
proceeds to analyze and categorize
according to various frameworks
• A simple inventory of CSR activities
provides insights for maximizing value
– often low-hanging fruit
• Having a common and consistent
method to examine and understand
activities and projects helps to
optimize value
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10. © CSR Training Institute 2014
CSR: Tools & Frameworks
Value Continuum
Value distribution to value
creation
Value Alignment
Value creation
Value Sustainability
Expense or Capital
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www.csrtraininginstitute.com
Not all of these are applicable in
every project/situation and there are
others that could be developed.
What is important is to have
frameworks that help to understand
both individual CSR initiatives and
corporate/project wide CSR
11. © CSR Training Institute 2014
CSR Value Continuum
• Helps to understand aggregate of project/corporate CSR activities.
• CSR includes a range of activities from Philanthropy through to
synergistic value alignment (and a well-rounded and developed
program would have activities along the continuum)
• Continuum of value distribution through to value creation
• Shared Value should be created on all CSR projects, not just those
at far right. Level and amount of shared value/value creation
changes but all are about value and shared value
Value
Distribution
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Grants/Donations/Philanthropy
Local organizations/governance
Education & Healthcare
Skills training
Employment
Procurement
New products, markets,
ventures
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Value
Creation
12. CSR Value Alignment
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it’s all shared value
Every CSR investment and activity should
create value for the company & for one or
more stakeholders.
Value
Distribution
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Value
Proposition
Alignment
Grants/Donations/Philanthropy
Local organizations/governance
Education & Healthcare
Skills training
Employment
Procurement
New products, markets,
ventures
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© CSR Training Institute 2014
Value
Creation
13. © CSR Training Institute 2014
Value Sustainability
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Grants/Donations/Philanthropy
Local organizations/governance
Education & Healthcare
Skills training
Employment
Procurement
New products, markets,
ventures
Current
Value
Does a CSR investment
continue to produce value
over time
Medium
Term Value
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Long Term
Value
14. © CSR Training Institute 2014
CSR: Tools & Frameworks
Value Continuum
Value distribution to value
creation
Value Alignment
Value creation
Value Sustainability
Expense or Capital
info@csrtraininginstitute.com
www.csrtraininginstitute.com
Not all of these are applicable in
every project/situation and there are
others that could be developed.
What is important is to have
frameworks that help to understand
both individual CSR initiatives and
corporate/project wide CSR
15. © CSR Training Institute 2014
CSR & Value
• All CSR investments and activities should produce
value
– For the company/project
– For stakeholders
• Value can be looked at through many lenses and
dimensions
• The objective should never be to have all CSR
activities at one place on the frameworks
• Balance, and understanding the value are
important – the specifics will shift from project to
project and over time
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16. © CSR Training Institute 2014
Objective
CSR and Value – to discuss a framework and a
couple of tools that MIGHT help you to be more
efficient at understanding and creating value
through CSR investments and activities
Remember
There are no CSR Experts
We are all learning
info@csrtraininginstitute.com
www.csrtraininginstitute.com
Beware the Expert
17. © CSR Training Institute 2014
Questions/Comments/Discussion
• If not value, then what?
• What is a thinkabout?
info@csrtraininginstitute.com
www.csrtraininginstitute.com
Wayne Dunn
Prof. of Practice in CSR
McGill University / ISID
wayne@csrtraininginstitute.com